Evolve Management's Mix of Marketing Methods Shows Success
Independence, Ohio, June 26, 2015 (Newswire.com) - “Advances in technology have allowed us to exploit interactive marketing techniques,” said Sara, the director of operations at Evolve Management. “For instance, did you know that in 2012, direct marketing produced over $2.05 trillion in sales? That’s huge!”
Traditionally, direct marketing has been the way businesses sell their products. “The direct marketing approach is still useful,” said Sara. “A company makes its products and services obvious to the customer. You win or lose the sale at the time of the pitch. This could be through an event or an interactive experience.”
"Customer service is more important than ever. With direct marketing, we can demonstrate that the brands we promote are customer-friendly,"
Sara, Director of Operations
“What about reaching the customer who isn’t ready to buy, but might be in the future?” asked Sara. “That’s where indirect marketing comes in.” Company leaders have focused on building customer relationships using this technique. “Social media, blogs, and newsletters keep the consumer informed,” remarked Sara. “This allows us to build their trust and loyalty over time. In some cases, potential customers become brand evangelists!”
The mix of these marketing techniques provides Evolve Management with the ability to spend funds wisely. “In the past, the cost to perform research was prohibitive,” stated Sara. “Some advertising methods, such as TV ads, can be costly. However, direct marketing has been proven to allow us to reach customers less expensively.”
Evolve Management Uses Marketing to Enhance Customer Relationships
“Customer service is more important than ever. With direct marketing, we can demonstrate that the brands we promote are customer-friendly,” said Sara. “Once we have promoted a brand using our methods, it can become a marketing sensation. Customers want to create a long-term relationship with the products they love. When they are ready to buy, they know where they will make their purchase,” she added.
As team members build close relationships between brands and their customers through their interactions, they have the chance to gather information for new marketing campaigns. “For instance, we could create a quiz asking a targeted audience which magazines they read,” said Sara. “Given the data we obtain, it might make sense to run a campaign aimed at men rather than women. That’s how we perform research and get promotional materials to the right demographic.”
Sara is optimistic about the future. “Marketing is very fluid,” she said. “That’s what makes it so exciting. At Evolve Management, we are always looking for ways to promote brands that are more efficient and cost-effective. Our use of direct and indirect marketing techniques allows us to maintain and nurture the vital link between the brands we represent and the customers they service.”
About Evolve Management
Evolve Management, Inc. is an event-focused marketing and consulting services firm. They provide innovative solutions to their clients’ growth goals and objectives. The firm specializes in creating lasting, synergistic relationships between consumers and their favorite brands. In doing so, they are able to drive significantly higher brand loyalty and customer retention compared to more conventional techniques. This means consistently greater profitability for their clients. The firm’s track record has resulted in an impressive portfolio of companies ranging from innovative start-ups to Fortune 500 businesses. To learn more about how they drive their clients’ growth, visit EvolveMangementInc.com.
