Evanna Lynch Challenges People's Idyllic Image of Dairy Farming in Groundbreaking New VR Film Released Today

Evanna presents iAnimal

International animal advocacy organization Animal Equality released its latest iAnimal (ianimal360.com) experience today, narrated by Evanna Lynch, best known for her role as Luna Lovegood in Harry Potter, which just celebrated its 20 year anniversary.

Harry Potter once said of Luna Lovegood that she has a "knack of speaking uncomfortable truths," and the same can certainly be said of actor and animal ally Evanna Lynch, who is opening peoples' eyes to the dark reality of dairy farming through her narration of the film.

"You don't know what it's like to be in a room designed to kill you."

Evanna Lynch, Actress

Reacting to the iAnimal VR 360 experience, Evanna said: "I just wanted to make myself as small as possible, and I was thinking that must be how the animals feel — that they just want to hide, but there's not any corner of comfort or peace in any part of their lives."

She added: "It's so cruel and so horrific, and if you're spending a few dollars to support this — it's just not worth it. If you're actually paying to support this you should know where your money is going or you should take ownership of what you're doing. I think it's the passivity of most people that makes this OK, that makes it go on. And the fact that it's all behind closed walls."

iAnimal uses cutting-edge virtual reality technology to give viewers an immersive look at the life cycle of factory-farmed animals from birth to death. This latest project features brand new footage filmed by eight investigators in three countries over six months.

>>> Video of Evanna reacting to experiencing iAnimal
>>> Video of Evanna presenting iAnimal
>>> Images of Evanna and the VR film content
>>> iAnimal website

Jose Valle, Animal Equality's Co-founder and Director of Investigations, said: "Experiencing iAnimal can be just as haunting and life changing for people as visiting any of the 120 factory farms and slaughterhouses I have investigated throughout the globe.”

He added: "Animal Equality is grateful to Evanna for giving voice to the billions of animals that suffer and die on factory farms each year and educating people on the dark reality of dairy farming. iAnimal is the closest you can get to experiencing how animals raised for food are treated on factory farms and in slaughterhouses worldwide. If you care about animals, the environment, or where your food comes from, you'll want to see this."

Notes to Editors:
The iAnimal experience can be viewed through Samsung Gear VR goggles or Google Cardboard. For those watching on a flat screen, the films are available for free download from the iAnimal website and YouTube.

Animal Equality is an international farmed animal advocacy organization that is dedicated to defending all animals through public education, campaigns, and investigations.

Media Contact:
Sarah Pickering, International Director of Communications, +1 (424) 305-0165, sarahp@animalequality.org

Source: Animal Equality

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