eShave's New Paraben-Free Verbena Lime Shave Cream Wins "Best Shaving Cream" of the Year Award Presented by Men's Health
Online, June 4, 2010 (Newswire.com) - eShave, the world's premiere line of modern-inspired and fashion-forward shaving essentials, is thrilled to announce their newest shave cream - Verbena Lime - has been honored with the "Best Shaving Cream" of the year award in the prestigious 2010 Men's Health Grooming Awards.
Known as the go-to authority for men's grooming and fitness, Men's Health has released its annual 2010 "Grooming Awards," which serves as an expert guide to solving men's most common grooming issues while naming the top, most-effective products in the men's grooming market. This is the second time that eShave's newest, uniquely scented shaving cream has made the esteemed list!
"We are extremely honored that Men's Health has once again recognized our newest shaving cream - Verbena Lime - among this year's winners in their annual Grooming Awards," said Danielle Malka, President/Founder of eShave. "Our Verbena Lime Shave Cream was created using a new blending process resulting in a cream that has a richer lather with a lighter, fluffier texture. In addition to its exotic scent and hydrating properties, our highly-lathering cream is formulated paraben-free with all-natural oils to provide a shave that is nourishing, invigorating and addicting!"
The award-winning Verbena Lime Shave Cream is part of eShave's new Verbena Lime Shave Collection, which includes:
Verbena Lime Pre Shave Oil: Lightweight and loaded with vitamins and proteins, eShave's Verbena Lime Pre Shave Oil is a highly refined extra-virgin formula that soothes dryness, relieves irritation, and prepares the skin for the perfect shave. It also contains a super-moisturizing, lush blend of grape seed oil, peanut oil, castor oil, and safflower oil that tones and hydrates, promotes healthy cell turnover, and clarifies the skin. Added vitamins A and E deliver antioxidant properties to protect and leave skin feeling soft.
The Pre Shave Oil is the first step to prepare for shaving. It coats the skin and creates a layer of protection while it softens every hair and allows the razor to glide easily over the skin. This well-balanced formula will never feel sticky and won't clog pores. It can also be used as a shaving oil. It is the must-have product to set you up for the full eShave experience.
2 oz bottle / Retail Price: $19
Paraben-Free Verbena Lime Shave Cream: Voted "Best Shaving Cream" for 2010, by Men's Health magazine, this new, Paraben-Free Shave Cream is a perfect blend of refreshing lime and the hydrating oils found in Verbena. This super-concentrated shave cream is rich in natural botanicals such as: Lemon, lime, grapefruit, orange, mandarin, bergamot, elemi, ginger, and nutmeg. Each botanical delivers its own therapeutic properties. For example, cedarwood, petitgrain, nutmeg, and ho wood botanicals are known for their soothing properties, while lemon, lime, and ginger have an invigorating effect. Grapefruit botanicals help to firm and tighten the skin. Elemi, bergamot and mandarin gently rejuvenate the skin. This delicious fusion of natural oils results in an intoxicating scent that only eShave can deliver.
The key to this new cream is less is more and a little goes a long way. Developed using a new and improved blending process, the cream feels much lighter with a fluffier texture and richer lather. Simply lather a dab with a shaving brush or massage with your fingertips and shave in the direction of hair growth for a professional finish. That's not all; the nurturing ingredients have proven skin care qualities, leaving skin smooth, toned, and comfortably soft.
4 oz jar / Retail Price: $20
Verbena Lime After Shave Soother: Comfortable and calming for freshly, shaved skin, eShave's Verbena Lime After Shave Soother is the final step in obtaining a smooth, close shave. Created with a lightweight, non-greasy formula, this new soother moisturizes, calms, and soothes the skin after you shave, leaving a layer of protection throughout the day.
6 oz bottle / Retail Price: $24
Available online at www.eshave.com, eShave New York boutiques at Rockefeller Center and World Financial Center, and select upscale retailers/spas worldwide. 1-800-94-SHAVE
Media Contact: Shelly Cellak - shelly@burgeonagency.com - (773) 398-6154