Envision Beauty: Skincare Products Are Not Just for Women
Online, August 9, 2012 (Newswire.com) - NY Daily News reports that an increasingly large number of men are investing in health and beauty products. Among them are skincare items, which men are using to improve the health of their skin and their overall appearance. Envision Beauty , creator of The Solution, a convenient skincare product that offers the benefits of five items in one, believes that men are looking for simple ways to take care of their bodies.
According to the article, purchases of skincare, cosmetic, and hair care products by men have increased by 76 percent in just two years. One of the fastest growing sectors of the health and beauty market among male consumers, is skincare. Moisturizers, eye creams, and cleansers have been bought by men more than any other skincare items.
The article reports that this is a worldwide trend; the United Kingdom has also seen a significant increase in such purchases. In fact, a report cites that, over the last year, similar purchases have risen by 66 percent in the UK.
Envision Beauty has noted a boost in sales among male consumers of its primary product, The Solution.
"We have had a significant increase in the number of men buying The Solution," comments Tunde Benak, spokesperson for Envision Beauty. "Guys want the healthy skin look but are not necessarily interested in using five or six skincare products every day. The idea of getting results without having to fuss around with a bunch of different creams and serums is very attractive to them."
The catalyst for such increased consumer activity is not known; however, several cultural and scientific factors may be involved. An increase in men's understanding of the importance of skincare could play a role in this trend, as may a cultural shift towards greater acceptance of male grooming.
ABOUT:
Envision Beauty is a skincare company that has revolutionized the industry through the creation of The Solution. A breakthrough product, The Solution provides five-in-one benefits and makes skincare a convenient and simple task. This product functions as a moisturizer, eye cream, night cream, makeup base, and anti-aging serum-allowing consumers to reap the benefits of all of these products with the application of just one skincare solution. Backed by scientific principles, the products developed by Envision Beauty contain natural ingredients and nutrients that are essential to healthy skin. Through The Solution, Envision Beauty offers consumers the chance to achieve the results of an entire skincare system with the convenience of one easy to apply product.