Emerging Non-Profit Disrupts Hero Direct Marketing Channels

Press Release • Mar 18, 2024

"The Mortgage and Real Estate industries are in trouble. Leadership is focused on data and metrics vs people and value. It is the mission of the Hero Benefits Network to serve public servants with Down Payment Assistance and Relocation Grants by controlling the data and managing the metrics. We must disrupt arrogance by controlling the procuring cause of transaction volume."- Russ Fitzpatrick

DAVIE, Fla., March 18, 2024 (Newswire.com) - Renowned mortgage and real estate expert Russell Fitzpatrick unveils the Hero Benefits Network, a non-profit initiative. With a career that began in residential real estate in 1986, Fitzpatrick's dedication to public servants led to the creation of the Law Enforcement Appreciation Program, providing down payment assistance to Broward County police officers.

Expanding the program's success at Re/Max, it evolved into Hero Home Source, incorporating teachers, firefighters, and veterans. Fitzpatrick's commitment continued during his tenure at the top Exit Realty franchise in North America, where over 500 agents utilized Hero Home Source to enhance production and serve public servants.

In 2011, he introduced "Associate Worx," teaching REALTORS® the science of real estate sales. Over the next decade, this platform saw widespread adoption, facilitating $20B in residential real estate/mortgage transactions. Now retired and residing in the mountains, Fitzpatrick aims to reshape the collaboration between REALTORS® and mortgage bankers, with a focus on veterans, law enforcement, firefighters, first responders, teachers, and coaches.

Source: Hero Benefits Network

Emerging Non-Profit Disrupts Hero Direct Marketing Channels

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