Elons New AI Venture Sparks Renewed Interest in AI Stock Newsletters as Investors Scrutinize Marketing Claims
New buyer-focused guide outlines how AI-themed newsletter promotions work, what subscribers actually receive, and which verification steps matter before purchasing
MIAMI, December 19, 2025 (Newswire.com) - Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Investing involves risk, including potential loss of principal. Past performance does not guarantee future results. If you subscribe through links in this article, a commission may be earned at no additional cost to you. This compensation does not influence the information presented.
Behind The Markets Review 2026: The Complete Buyer's Guide to Dylan Jovine's AI Stock Newsletter
You saw the ad. A former Wall Street veteran named Dylan Jovine standing in front of charts, talking about AI investing and highlighting past stock picks. The promotional materials feature selected gains on past recommendations - gains the company presents as notable examples, not as typical results, and without providing entry dates, exit dates, or methodology. Now you are here, doing exactly what smart investors do before spending money - researching whether this is legitimate or just another overhyped marketing pitch.
Maybe you found this guide searching for "Behind the Markets review" or "is Dylan Jovine legit." Perhaps you typed "best AI stocks 2026" or wondered about the AI stock thesis after the ad piqued your curiosity. You might even be looking for a gift for someone who invests this holiday season, or planning your 2026 investment strategy as the new year approaches.
Whatever brought you here, this guide answers every question you likely have. No hype, no pressure - just verified information to help you make an informed decision about whether this service aligns with your investment approach heading into 2026.
View current subscription offer on the Behind the Markets order page
Disclosure: If you register through this link, a commission may be earned at no extra cost to you.
What This Complete Guide Covers
This is not a surface-level review. We have organized this guide to answer every question at every stage of your decision-making process:
Part 1: The Basics - What Behind the Markets actually is, who Dylan Jovine is, and what subscribers receive
Part 2: The Investment Thesis - Understanding the AI stock claim and how to evaluate it
Part 3: Is It Legit? - Company background, third-party reviews, and what we could verify
Part 4: Who Is This For? - Honest assessment of fit by investor type, experience level, and goals
Part 5: The Competition - How Behind the Markets compares to Motley Fool, Zacks, and alternatives
Part 6: Pricing and Policies - Current costs, refund policy details, and how to cancel
Part 7: Making Your Decision - Self-assessment framework and realistic expectations
Part 8: Getting Started - Step-by-step process if you decide to subscribe
Whether you have five minutes or fifty, you can navigate directly to the section that answers your specific question.
Part 1: The Basics - What Is Behind The Markets?
The Company Structure
Behind the Markets is a financial publishing service that provides stock research and recommendations to subscribers. This is an important distinction to understand upfront.
According to the company's published disclaimer on their FAQ page: "Any and all communications from Behind the Markets, LLC should not be considered personalized investment advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation."
Additionally, according to the company's Terms of Use, Behind the Markets states it is a publisher of financial information and relies on the publisher's exclusion under the Investment Advisers Act of 1940.
What this means in practical terms:
The stock picks and analysis you receive are identical to what every other subscriber receives. A 28-year-old software engineer with high risk tolerance receives the same newsletter as a 68-year-old retiree. The service does not and cannot account for your individual financial circumstances, risk tolerance, tax situation, or retirement timeline.
This is the standard structure for financial newsletter services across the entire industry, including well-known names like Motley Fool, Zacks, and Seeking Alpha Premium. It is not a red flag - it is simply how financial publishing operates under the publisher's exclusion framework. But it means you should never treat any recommendation as personalized advice tailored to your specific situation.
Company Details
According to the Better Business Bureau profile accessed in December 2025:
Company Name: Behind the Markets LLC
Address: 4260 NW 1st Ave Ste 55, Boca Raton, FL 33431-4264
Business Started: January 24, 2018
Business Incorporated: January 24, 2018
BBB Rating: A+ (BBB Accredited Business since March 24, 2022)
Phone: 1-800-851-1965
Email: support@behindthemarkets.com
The BBB describes the company as an "investment advisory publication" - this is BBB's category descriptor, not a statement that the company is a registered investment adviser.
According to the company's Terms of Use, customer service hours are Monday through Friday, 10:00 AM to 7:00 PM Eastern Time.
Who Is Dylan Jovine?
Understanding the person behind any financial research matters when evaluating whether to trust their recommendations.
Background according to publicly available information:
Dylan Jovine founded Behind the Markets, LLC in 2018. According to the BBB profile, the company is described as "an investment advisory publication written by Dylan Jovine, former owner of Wall Street brokerage firm Lexington Capital Partners."
Before Behind the Markets, Jovine founded Tycoon Publishing in 2004. According to industry records and third-party profiles, Tycoon Publishing grew to over 500,000 subscribers across nearly 30 countries before Jovine sold it to Agora, Inc. in 2011.
Claims made in the promotional materials:
The current promotional presentation makes several specific claims about Jovine's track record, including predictions about the 2008 financial crisis, a 2020 market reversal call, and predictions about geopolitical events.
Important context on track record claims:
These claims come from the company's own marketing materials. Independent verification of specific prediction timing is difficult for outside observers. When evaluating any analyst's claimed track record, consider that marketing materials naturally highlight successes rather than failures. Every analyst, no matter how skilled, has predictions that did not pan out - those rarely appear in promotional content.
Regarding past stock picks highlighted in promotional materials:
The promotional materials list specific percentage gains on past selections. According to standard industry practice, highlighted gains in marketing materials represent exceptional results shown because they are notable, not because they are typical of subscriber experience. The promotional materials do not provide entry dates, exit dates, whether positions were closed, or whether these represent peak returns versus realized returns. The company's own disclosures acknowledge that investment results vary and losses are possible. Past performance does not guarantee future results.
Check out the current Behind the Markets offer
What Subscribers Actually Receive
According to the company's published materials on their website:
Monthly Research Reports
One to two new stock recommendations per month with detailed analysis. The company states these reports average around 30 pages and include business model analysis, valuation metrics, and the specific investment thesis behind each recommendation.
Model Portfolio Access
Subscribers gain access to a members-only portfolio tracking all current recommendations. This includes entry prices, current status, and performance tracking. The portfolio is accessible 24/7 through the members website.
Trade Alerts
Email notifications when the service recommends buying or selling a position. According to the company, these alerts include specific actionable guidance with reasoning behind each recommendation.
Members-Only Website
Round-the-clock access to past issues, bonus reports, portfolio information, and educational materials.
Bonus Reports (Current Promotion)
According to the current promotional materials, new subscribers receive three bonus reports: one detailing the specific AI stock recommendation discussed in the video presentation, one focused on a dividend-income approach, and one covering AI stocks to potentially avoid.
Part 2: The Investment Thesis - Understanding the AI Stock Claim
What the Promotional Materials Claim
The current promotional campaign centers on what the marketing calls "Elon's #1 AI Stock" - positioned as a backdoor way to potentially profit from AI trends.
Important clarification: This is a marketing name used in the promotion. It does not imply endorsement, affiliation, or any relationship with Elon Musk, Tesla, xAI, or any Musk-related companies. The recommended stock is positioned as a supplier to the AI industry, not a direct investment in any Musk venture.
The core argument in the promotional materials:
According to the presentation, Jovine argues that real-world AI applications (like autonomous driving) represent a larger economic opportunity than software-only AI. The thesis identifies a specific stock - not revealed without subscription - that allegedly supplies essential components to the AI industry.
The "Essential Multiplier" Concept:
A key component of the thesis is what the promotion calls the "essential multiplier" - the historical pattern where companies that supply critical components to breakthrough technologies sometimes deliver larger returns than the technology companies themselves. The promotional materials cite historical examples including Cisco versus Microsoft during the internet boom, and Broadcom versus Apple during the smartphone era.
How to Critically Evaluate Any Investment Thesis
Any investment thesis deserves critical examination. Here is a framework:
What any thesis like this assumes:
That AI will continue its current growth trajectory rather than plateauing. That the recommended company will maintain its position rather than losing market share. That historical patterns will repeat rather than proving to be cherry-picked examples. That the specific stock will benefit rather than facing company-specific challenges.
The honest assessment:
This is an investment thesis - an educated opinion about future market dynamics. It is not a guaranteed prediction. Reasonable analysts can disagree about every assumption. The promotional materials present one perspective on AI investing; it represents the analyst's thesis, not established fact.
Part 3: Is It Legit? - What We Could Verify
Third-Party Reviews - The Full Picture
Understanding what other people have experienced provides important context.
Better Business Bureau (accessed December 2025):
According to the BBB profile, Behind the Markets has an A+ rating and is a BBB Accredited Business (accredited since March 24, 2022). The BBB profile shows the company has been in business for 7 years.
BBB customer reviews on the profile tend to be more positive than on other platforms. Recent reviews mention both positive experiences with customer service and some complaints about email volume.
Trustpilot (accessed December 2025):
According to the Trustpilot page, Behind the Markets has a 1.7 out of 5 star rating based on 34 reviews. Trustpilot displays this rating category as "Bad" on their platform.
The breakdown shows: 88% one-star reviews, with small percentages in other categories.
Common themes in Trustpilot reviews:
Negative feedback frequently mentions: aggressive upselling to higher-tier services after subscribing, difficulty obtaining refunds in some cases, long promotional presentations, and some recommendations that resulted in losses.
Positive reviews mention: customer service eventually processing refunds when requested, and some satisfaction with research quality.
Important context on reviews:
People who write reviews are self-selected. Dissatisfied customers are typically more motivated to leave reviews than satisfied ones, which can skew overall ratings. The significant gap between BBB ratings (A+) and Trustpilot ratings (1.7/5) is notable and worth considering. Ratings can change over time; verify current ratings directly on BBB.org and Trustpilot.com.
Additionally, newsletter performance varies significantly depending on when someone subscribed and which specific picks they acted on. Two subscribers who joined six months apart may have completely different experiences. Past subscriber experiences, whether positive or negative, do not predict future results.
The Track Record Question
What promotional materials show:
Marketing highlights exceptional winners on specific picks.
What promotional materials do not show:
The complete list of all recommendations made, picks that lost money and by how much, overall portfolio performance versus a benchmark like the S&P 500, or the percentage of picks that were profitable versus unprofitable.
Why this matters:
A newsletter could have several significant winners and still underperform a simple index fund if it also had numerous significant losers. Without access to complete historical data, outside observers cannot independently verify overall performance.
The honest conclusion:
Behind the Markets is a legitimate financial publishing company with a real track record - both wins and losses. It is not a scam in the sense of taking money and providing nothing. Whether the service is worth the subscription cost depends on factors including research quality, how closely recommendations match your goals, and whether you execute appropriately.
Part 4: Who Is This For? - Honest Assessment
This Service May Align Well With Investors Who:
Have a long-term investment horizon
The company's investment philosophy focuses on mid-cap value opportunities that may take months or years to play out. If you need short-term results or cannot hold positions through volatility, the time horizon mismatch could cause frustration.
Are comfortable with individual stock picking
Behind the Markets recommends specific stocks, not index funds or diversified portfolios. Individual stock positions carry concentrated risk - a single company can drop 50% or more based on factors outside anyone's control.
Have capital they can genuinely afford to lose
All stock investing carries real risk of loss. The money you invest based on any newsletter recommendations should be capital you can genuinely afford to lose entirely without affecting your financial security or retirement timeline.
Understand that recommendations are opinions, not guarantees
Every stock pick represents the analyst's best judgment at a specific point in time. Markets change, companies disappoint, and even sophisticated analysis can lead to losing positions.
Have realistic expectations about returns
The promotional materials highlight exceptional gains. These represent the best outcomes, not typical results. If you expect every pick to be a winner, you will be disappointed by any newsletter service.
Other Options May Be Better For Investors Who:
Need personalized advice
If you need guidance tailored to your specific income, tax situation, retirement timeline, or risk tolerance, you need a licensed financial advisor, not a newsletter. As the company's own disclaimer states, their employees "are not licensed under securities laws to address your particular investment situation."
Are brand new to investing
The analysis assumes familiarity with investing concepts. Complete beginners might benefit from foundational education before subscribing to any stock-picking service.
Cannot afford to lose their investment
This bears repeating: money you cannot afford to lose should not be in individual growth stocks recommended by any newsletter.
Have had consistently negative experiences with financial newsletters
The significant volume of negative reviews on platforms like Trustpilot suggests that some subscribers have been disappointed. If you have subscribed to multiple newsletters before and consistently felt frustrated, another subscription may repeat that pattern.
Gift-Giving Consideration
If you are considering this as a gift for someone who invests this holiday season:
Does the recipient actively manage their own portfolio? Would they appreciate stock recommendations, or prefer to do their own research? Are you confident they have appropriate capital and would not over-extend?
A stock newsletter subscription can be a thoughtful gift for the right recipient - but only if it matches their investing style and interests.
Part 5: The Competition - How Behind the Markets Compares
Behind the Markets vs. Motley Fool Stock Advisor
Both services provide stock recommendations and model portfolios.
Motley Fool Stock Advisor:
According to the Motley Fool website, list price is $199/year for Stock Advisor; promotional pricing varies. Focus on large-cap growth stocks. One of the most recognized names in financial newsletters.
Behind the Markets:
Current promotion advertises $199 lifetime subscription. Focus on mid-cap value and growth, thematic opportunities. Featured gains highlighted in marketing; overall portfolio performance not publicly disclosed.
Key differences:
Motley Fool tends toward larger, more established companies. Behind the Markets emphasizes finding undervalued mid-caps before they become widely recognized. Neither approach is inherently better - they suit different investment philosophies.
Behind the Markets vs. Financial Advisors
This comparison matters since some investors consider newsletters an alternative to professional advice.
Financial Advisors:
Provide personalized advice based on your specific situation. Consider tax implications, estate planning, insurance needs. Have fiduciary duty (if RIA or CFP) to act in your interest. Can help with comprehensive financial planning.
Stock Newsletters:
Provide general information identical for all subscribers. Focus specifically on stock selection, not comprehensive planning. Fixed annual cost regardless of portfolio size. No personalized consideration of your circumstances.
Newsletters and advisors serve different functions. A newsletter can complement professional advice by providing stock ideas, but cannot replace personalized guidance.
Part 6: Pricing, Policies, and Process
Current Pricing
According to the current promotional materials:
Promotional Offer: $199 lifetime subscription
This is positioned as a discount from a stated regular annual price of $399.
According to other publicly available information, the company offers multiple subscription tiers. Some promotions have offered entry-level subscriptions at lower price points.
Important: Pricing and promotional offers change frequently. Always verify current terms on the official website before subscribing.
The Refund Policy - What the Company Actually States
This is important, so we are citing directly from company sources:
According to the company's Refund Policy page: "We Provide A 30-Day 100% Money Back Guarantee. We believe that's fair because it gives you 30 days to decide whether the service you've purchased is right for you."
According to the company's Terms of Use, the policy contains additional details: "If you cancel your monthly subscription for a specific Premium Service, you will not receive a refund or reimbursement of your monthly subscription Fee." The Terms also state: "If you are a User for a Term longer than a month (including, but not limited to, annual subscriptions) and you cancel within the first thirty (30) days of your initial subscription, you may receive a refund."
What this means practically:
The 30-day window appears to be firm. If you subscribe and want to evaluate the service, do so thoroughly within the first 30 days and make your decision before that deadline.
Important note on "keep the bonuses": Some order/checkout pages state you may keep special reports even if you request a refund. However, this specific claim does not appear in the company's Refund Policy page or Terms of Use. If this matters to your decision, confirm directly with customer service before subscribing.
How to Cancel
According to the company's Terms of Use:
"You can cancel your subscription by calling our Customer Service Department at 1-800-851-1965 weekdays between the hours of 10:00 am and 7:00 pm Eastern Time, by emailing us at support@behindthemarkets.com, by accessing your User Account, or by any other designated cancellation method."
The Terms specify: "You may not cancel a subscription by any other means."
Upselling to Expect
Multiple third-party reviews mention that after subscribing to Behind the Markets, you will likely receive marketing for higher-tier services. The company publishes several newsletters at various price points. You are under no obligation to purchase additional services, but be prepared for promotional emails.
Part 7: Making Your Decision - Self-Assessment Framework
Questions to Ask Yourself
Before subscribing to any financial newsletter, honestly assess:
About your financial situation:
Do I have capital I can genuinely afford to lose entirely? Am I investing money I will not need for at least three to five years? Do I have an emergency fund and basic financial stability in place first?
About your investment approach:
Am I comfortable with volatility and the possibility of significant losses? Do I have the temperament to hold through downturns without panic selling? Will I conduct my own due diligence on recommendations, or follow picks without additional research?
About your expectations:
Do I genuinely understand that past track record does not guarantee future results? Am I subscribing because this fits my existing strategy, or because the marketing excited me? Would I consider the subscription worthwhile even if results merely matched market returns?
About your time and engagement:
Am I willing to read detailed research reports? Do I have time to evaluate recommendations before acting? Will I actually implement what I learn, or will the subscription go unused?
If several answers gave you pause, consider whether now is the right time or whether this approach fits your situation.
Realistic Expectations
What newsletters can provide:
Research and analysis you might not do yourself. Exposure to investment ideas outside your normal awareness. Specific actionable recommendations to evaluate.
What newsletters cannot provide:
Guaranteed returns or profits. Personalized advice for your situation. Protection from market downturns. Elimination of investment risk.
Part 8: Getting Started - If You Decide to Subscribe
Step-by-Step Process
Step 1: Verify current terms
Pricing, guarantees, and promotional offers change. Confirm the current offer before subscribing.
Step 2: Use the 30-day window strategically
If you subscribe, use the first 30 days to thoroughly evaluate. Read the research reports, assess quality, determine fit. Mark your calendar with the deadline.
Step 3: Practice appropriate position sizing
No matter how confident you feel, maintain appropriate position sizing. No single stock pick should represent a significant portion of your portfolio.
Step 4: Conduct your own due diligence
Treat recommendations as starting points for research, not instructions to follow blindly.
Get started with Behind the Markets
Part 9: Frequently Asked Questions
Is Behind the Markets affiliated with Elon Musk or Tesla?
No. Behind the Markets is an independent financial publishing company. The promotional campaign references Elon Musk's AI ventures as part of the marketing thesis, but there is no affiliation, endorsement, or partnership with Musk, Tesla, xAI, or any Musk-related companies.
What is the BBB rating?
According to the BBB profile accessed in December 2025, Behind the Markets has an A+ rating and is a BBB Accredited Business.
What is the Trustpilot rating?
According to Trustpilot accessed in December 2025, Behind the Markets has a 1.7 out of 5 star rating based on 34 reviews, categorized as "Bad" on that platform.
Can I get a refund?
According to the company's Refund Policy page, they provide a 30-day 100% money back guarantee. Contact customer service at 1-800-851-1965 or support@behindthemarkets.com within 30 days.
Is Dylan Jovine a licensed financial advisor?
According to the company's own disclaimer, their employees "are not licensed under securities laws to address your particular investment situation." The company states it operates as a financial publisher under the publisher's exclusion framework.
Is Behind the Markets a registered investment adviser?
According to the company's Terms of Use, Behind the Markets states it is a publisher of financial information and relies on the publisher's exclusion under the Investment Advisers Act. This is a standard structure for financial newsletter publishers.
Final Verdict: Weighing Your Decision
Behind the Markets is a legitimate financial publishing company - BBB Accredited with an A+ rating - led by an analyst with documented industry background. The current AI-focused thesis represents one perspective on how to potentially profit from technology trends heading into 2026.
Arguments in favor:
BBB Accredited Business with A+ rating. Experienced analyst with verifiable background. 30-day money-back guarantee reduces initial risk. Current promotional pricing competitive with alternatives.
Considerations to weigh carefully:
Significant gap between BBB rating (A+) and Trustpilot rating (1.7/5). Multiple reviews cite upselling and customer service frustrations. Promotional materials highlight exceptional outcomes; overall portfolio data not publicly available. Individual stock picking carries concentrated risk. Past performance does not guarantee future results.
Important Note: The financial newsletter industry requires careful due diligence. The significant spread between BBB and Trustpilot ratings suggests varied subscriber experiences. Independent research beyond promotional materials is always advisable.
The bottom line:
If you have investment capital you can genuinely afford to risk, understand the limitations of newsletter services, and want exposure to thematic stock ideas, Behind the Markets may be worth evaluating during the 30-day guarantee period.
If you need personalized advice, expect guaranteed returns, or cannot afford potential losses, this type of service is probably not appropriate regardless of the specific recommendations.
Your investment decisions should ultimately be based on your own research, risk tolerance, and financial circumstances - not on any single newsletter's recommendations.
View the current Behind the Markets offer
Contact Information
Phone: 1-800-851-1965
Hours: Monday-Friday, 10:00 AM - 7:00 PM Eastern Time
Email: support@behindthemarkets.com
Address: 4260 NW 1st Ave Ste 55, Boca Raton, FL 33431-4264
Disclaimers
Investment Risk Disclaimer: Investing involves risk, including potential loss of principal. Past performance does not guarantee future results. The stock ratings, recommendations, and analysis discussed in this article represent the methodology and opinions of Behind the Markets and should not be construed as personalized investment advice. Always conduct your own research and consider consulting a qualified financial advisor before making investment decisions.
Publisher's Exclusion Notice: According to Behind the Markets' Terms of Use, the company states it is a publisher of financial information and relies on the publisher's exclusion under the Investment Advisers Act. According to the company's FAQ disclaimer, their communications "should not be considered personalized investment advice" and their employees "are not licensed under securities laws to address your particular investment situation."
Results Disclaimer: Stock examples and percentage gains cited in promotional materials represent historical selections highlighted by the service. According to standard industry practice, featured gains are exceptional outcomes shown specifically because they are notable, not because they are typical. The promotional materials do not provide entry/exit dates or methodology for the cited returns. Individual investor results vary significantly based on entry timing, position sizing, holding period, and market conditions. Losses are possible and have occurred.
Affiliate Disclosure: This article contains affiliate links. If you subscribe through these links, a commission may be earned at no additional cost to you. This compensation does not influence the accuracy or editorial independence of the information presented.
Pricing Disclaimer: All subscription pricing, promotional offers, and refund terms mentioned were based on information available at the time of publication (December 2025) and are subject to change without notice. Always verify current pricing and terms before subscribing.
Third-Party Rating Disclaimer: BBB and Trustpilot ratings cited were accurate as of December 2025. Ratings can change over time. Verify current ratings directly on BBB.org and Trustpilot.com.
Editorial Independence: This analysis is based on publicly available information including BBB profiles, Trustpilot reviews, company Terms of Use, company Refund Policy page, company FAQ pages, and promotional materials. The publisher of this article is not affiliated with Behind the Markets, LLC beyond the affiliate relationship disclosed above.
SOURCE: Behind the Markets
Source: Behind the Markets
