Editorial Coverage, Video Fuels Operating Tax Systems Awareness Campaign

Online, July 28, 2010 (Newswire.com) - WACO, TX and STOW, OH - When Operating Tax Systems' (OTS) chief executive officer, Al Uritis, began considering an editorial campaign for his company, he and a few on his team were skeptical that the media would be interested in his niche tax service. But today, six months into the campaign, OTS and E.H. Anderson PR announce OTS' story has indeed caught the attention of the trucking industry media.

OTS niche offering of fuel tax, hours of service driver log auditing, licensing, permitting, tax recovery and consulting services is focused 100 percent on the trucking industry.

Trucking trade publications have requested interviews or covered OTS including T3, Commercial Carrier Journal, Heavy Duty Trucking, Work Truck magazine, Fleet Owner, Inbound Logistics as well as several blogs. "And we have more to conquer on the editorial side as well as video," said Liz Anderson, founder of E.H. Anderson PR.

OTS hired E.H. Anderson PR to lead the campaign after a Dallas-based OTS sales director learned of Liz Anderson's media pitching skills; he recommended the agency to Uritis.

"Death and taxes are a necessary evil," said Uritis. "However, it appears we are on the same track for editorial coverage as E.H. Anderson PR's former funeral client, for whom the agency secured dozens of stories."

E.H. Anderson PR led Wilkirson Hatch Bailey's PR campaign securing the funeral home editorial coverage in funeral trade publications, major business publications such as Smart Money, Southwest Airlines in-flight magazine, Spirit and WFAA-TV Dallas.

"It took time and results to convince Al, but after we got up to speed on fuel tax, driver log auditing and the trucking trade publications, the campaign fell into place," said Anderson.