Edge Promotions Emphasizes Leadership Skills

The executives at Edge Promotions have established goals to develop team members' leadership skills. The company's director of operations highlighted the firm's focus on recruiting up-and-coming leaders

“This has been a pivotal year for us at Edge Promotions,” said Sahil, the company’s director of operations. “We have focused on developing our organization’s leadership abilities. Due to our teams’ enhanced skills, we have exceeded all our goals for 2015.”

At Edge Promotions, the executive team understands that great thinkers have what it takes to become successful leaders. “We have always strived to hire exceptional talent,” said Sahil. “For many of our team members, the natural progression is for them to assume leadership roles.” The company’s development plans include leadership training for each of its associates.

"We believe in the hands-on experience,"

Sahil , Director of Operations

However, Sahil understands that learning to lead is not something that happens in the confines of the classroom. “We believe in the hands-on experience,” he said. “Classwork and case studies are helpful, but our new leaders learn to swim during our campaigns. Our group approach enables individuals to collaborate, but empowers them to make strategic decisions with management’s support. If you don’t take risks, you won’t learn.”

In addition, up-and-coming leaders are encouraged to learn from others. “We encourage our leaders to interact with role models in the company and in the industry,” said Sahil. “Our internal coaching program pairs new hires with experienced executives, plus we encourage everyone to pair up with at least one mentor. Everyone is invited to attend networking events to connect with experts in the industry and beyond. Observing how accomplished leaders think is a great way to learn.”

Edge Promotions’ Management Focuses on Recruiting New Leaders

“When we hire new or experienced team members, we look for certain talents above and beyond traditional skillsets,” said Sahil. “If you are a new grad, we know that you are capable of learning new things. If you have work experience, what types of projects have you worked on? In any case, will you be a good fit here? Our extensive interview process evaluates the answers to these types of questions.”

The firm’s hiring criteria encompass a set of personality traits which range from humility to self-assurance. “Good leaders must be willing to listen and learn. Therefore, we desire individuals who are capable of doing these things,” said Sahil. “Most importantly, they must be capable of demonstrating respect to others. We are not interested in lone superstars at Edge Promotions.”

“Quality leadership is what enables the business to succeed,” said Sahil. “At Edge Promotions, we have established an outstanding team that knows its mission is about mutual success. When the team succeeds, business grows.”

About Edge Promotions

Edge Promotions is a results-oriented, full-service marketing firm that specializes in on-site promotional campaigns. The firm’s unique messaging is perfectly targeted to its clients’ ideal audiences, resulting in substantial investment returns every time. Furthermore, the team strives to build strong connections between brands and consumers, building repeat business and long-term profitability. Their dynamic group of brand ambassadors are always ready to deploy new initiatives within just weeks. Through their track record of success, the company has earned the trust, respect, and loyalty of a diverse portfolio of organizations. To learn more about their unique event-based promotions, visit EdgePromotions.com.