Dubai Developer Ellington Properties is Becoming a Digital Organization According to Nitin Bhatnagar, Co-Founder

Nitin Bhatnagar, co-founder of Ellington Properties, explains how the pandemic has accelerated the digital transformation of the Dubai based real estate company.

Ellington Properties Going Digital

Nitin Bhatnagar, co-founder and president of Ellington Properties, a leading design-led boutique property developer, explains the transition of the company into a fully digital organization.

Over the past few years, having a digital mark has become a crucial and non-dismissible aspect for any business' success worldwide. Moreover, the pandemic has played an important part in accelerating the digitalization of businesses to keep the market windmill turning. This in turn has led the Dubai real estate industry to embrace digital transformation in order to maintain its position as one of the most advanced in the region and the world. And as a leading player in the Dubai property market, Ellington Properties is no exception.

Bhatnagar said: "The pandemic has made us become a fully digital organization, starting with the first step of meeting with our clients, to the time of selling the project, and finally, to the documentation step." 

A recent report by Deloitte corroborates this point. According to Deloitte's 2022 Outlook report, companies active in the real estate sector are expected to increase their investments in digital technologies by an average of 10.3% in 2022.

With all the success attributed to the digitalization of the local real estate industry, it is still important to provide in-person services for clients who wish to visit locations they are considering and give them the opportunity to get the full, on-site experience.

Bhatnagar also added: "A lot of our clients still love coming to our offices to see the models and visit apartments first hand before making any decisions. We welcome that and always make sure to accommodate these wishes and show them around if requested."

About Ellington Properties: 

Founded in 2014, Ellington Properties endeavors to craft beautiful environments for exceptionally high-quality lifestyles. Inspired by art and reflective of their owners' aspirations, Ellington Properties residences are classic in feel but contemporary of vision. Ellington Properties' current projects include elegant high-rise design-led residences and multi-family communities in Dubai, located in the prestigious Downtown Dubai, Mohammed Bin Rashid City, Emirates Hills, Palm Jumeirah and the upcoming Jumeirah Village Circle.  

For further information, contact Ellington Properties' media department:

Source: Ellington Properties


Categories: Real Estate

Tags: dubai properties, ellington properties, nitin bhatnagar dubai

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