Dr. Elsey's Transforms Customer Stories Into Animated Cat Litter Series

Brand campaign utilizes customer stories from the feline perspective to create cat litter-themed animated short films

Dr. Elsey's: the litter cats love™

Dr. Elsey's speaks for cats, and now their customers do too in the brand's first-ever animated short film series. 

With a variety of litters that offer a solution to every problem or preference, Dr. Elsey's asked their customers to submit a story from their cat's point of view and share how their products have made a difference to their litter box routine. By shining a spotlight on their feline customers, Dr. Elsey's has created an interactive campaign that incorporates the pet perspective with their belief that litter can be loved by humans and cats alike.

Specializing in solutions-based products that meet the complex needs of pet owners, Dr. Elsey's strives to offer litter formulas that solve health or behavioral issues and help keep cats in loving homes.

"We try to speak for the cat," said company founder Dr. Bruce Elsey. "Now, we're letting the cat speak for themselves. We've always put ourselves in the pet's paws, always identifying what is best for the animal, not for publicity."

Dr. Elsey's offers a variety of highly-rated litters, including Cat Attract™ and Ultra. The first of its kind, Cat Attract™ is the only litter designed for cats that do not consistently use their litter box. Blended with a natural herbal attractant, Cat Attract™ is the problem cat training litter. Non-use of the litter box is the number one behavioral reason cats are abused or surrendered to shelters. Dr. Elsey's works to keep cats in happy homes by offering a free Litter Box Solutions Booklet in every box or bag. Ultra, recently named "The Best Cat Litter" by Wirecutter, offers excellent clumping and prevents moisture from reaching the bottom of the litter box tray. This low tracking litter is 99% dust-free and keeps your home clean and odor-free. 

Watch the complete animated series by visiting www.drelseys.com/the-litter-cats-love.

About Dr. Elsey's 

Dr. Elsey's is a veterinarian-owned cat product brand dedicated to creating products that solve the complex needs of pet owners. Founded in 1987 with the first all-natural clumping cat litter, Dr. Elsey's line of products has since grown to include a variety of premium litters that address the health and behavioral needs of cats in every stage of life. With the mission to enhance the lives of pets to the degree in which they enrich ours, Dr. Elsey's strives to put heart, soul and science into their line of specialty cat litters and food.

Source: Dr. Elsey's

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Categories: Pets

Tags: cat, cat litter, cats


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