Downtown Alhambra Kicks Off Holidays on Nov. 25 With Small Business Saturday and Tree Lighting Ceremony

Downtown Alhambra kicks off the holidays with “Small Business Saturday” and the city’s annual Tree Lighting Ceremony on Nov. 25. The Downtown Alhambra Business Association (DABA), in concert with the Alhambra Chamber of Commerce, is sponsoring these two events, and hopes to draw more consumer traffic to the area, which has undergone a revitalization process within the last several years.

Small Business Saturday (SBS), in partnership with American Express, is a nationwide initiative to encourage shoppers to support small, local businesses during the holiday season. In this spirit, select Downtown Alhambra shops are offering special deals to customers on Nov. 25. According to current DABA president, Liza Rodriguez, “We are excited that 40 businesses are participating in SBS this year. Customers can visit and experience the city’s amazing and diverse eateries, unique specialty shops, fashionable apparel stores, and great service offerings!”

This year’s roster of small businesses includes Tokyo Table, Ohana Brewing Co, Vinos at Trios, Charlie’s Trio Café, 38 Degrees, Shakas, Blockheads Shavery, Budda Belly Modern Kitchen, T4 Tea for You, Alondra Hot Wings, Side Bar Grill, Los Amigos, 85C Bakery Café, Diner on Main, Earth Kitchen, Grill’em All, Maido Stationary, Gallery Nucleus, Toyzilla, Julhead Piercing, Spades Nail Parlour, TONYMOLY Cosmetics, Sole Stage, Beach Bliss, Caps Paradise, Vidorra, In Motion Sports, Shiau Optometry, Big T Mini Mart, Marini Music, PopRock Academy, The Fit Factor Studio, McCormick’s Pet Emporium + more.

SBS activities will get started with a welcome station, located on 28 West Main Street (between Garfield and 1st Street), where the Sweet Beats mobile DJ Truck will be playing grooves from 10 a.m. 5 p.m. Shoppers can pick up some tote bags (while supplies last) and a “Scavenger Hunt Shop List & Map” to find all the stores and restaurants with the great deals! Consumers that partake in the scavenger hunt by taking advantage of special offers from at least three businesses will be eligible to win amazing prizes that will be raffled throughout the day.

Later on in the evening, Alhambra continues the holiday festivities with a Tree Lighting Ceremony from 6 p.m. -9 p.m., at Edwards Renaissance Theatre on the corner of Garfield and Main Street. Refreshments will be provided along with an opportunity to take photos with Santa for free, while the PopRock Academy will be entertaining everyone with musical and dance performances from 7:45 p.m. – 8:45 p.m.

Designated “deposit boxes” will be located at both events so that people can donate a toy or gift certificate to the Alhambra Fire Department’s Spark of Love Toy Drive if they want to.

Alhambra mayor, Stephen Sham, commented, “Small Business Saturday and the Tree Lighting Ceremony are great ways for local residents, as well as new visitors to get to know our community, neighborhood and city. We hope everyone comes down to celebrate the season with us, and to support small businesses.”

Contact: For more information, to set up an interview, or request photos, please contact Monina Castillo at


About Downtown Alhambra Business Association (DABA)

The Downtown Alhambra Business Association (DABA) is an extension of the Alhambra Chamber of Commerce, which advocates and represents business interests and issues affecting the community. It provides an environment to help members prosper and succeed through a working partnership with all levels of government and community organizations to achieve a prosperous local economy and quality of life. DABA focuses on a concentrated area known as the “Alhambra Mosaic,” a mix of restaurants, retail shops, specialty boutiques, cafes, and entertainment venues, centrally located on Main Street and an adjacent four-mile radius from there. For more info, visit:

Source: Downtown Alhambra Business Association (DABA)

Categories: Town and City Government, Arts and Entertainment, Shopping

Tags: Alhambra CA, American Express, Downtown Alhambra Business Association, Holiday Events, Los Angeles, Shop Small, Small Business Saturday, Stephen Sham

About MVC Communications

Event/ Marketing/ PR Specialist (Music, Entertainment, Fashion, Lifestyle, Business)

Monina Castillo
PR Contact for Alhambra Pumpkin Run & Halloween Fest, MVC Communications
MVC Communications
Los Angeles, CA 90025
United States