Double Strike Delights Soccer Sevens Chiefs

Hong Kong sports PR and publishing company, Two Up Front, enjoys a double success at the HKFC IP Global International Soccer Sevens.

Two Up Front hit the target twice at the recent HKFC IP Global International Soccer Sevens - delivering outstanding PR results and a quality souvenir programme for the organisers.

For the third year in a row, Two Up Front handled worldwide PR and media management at the popular tournament, held at Hong Kong Football Club from 14-16 May.

More than 100 media personnel attended the event, generating outstanding local, regional and international coverage across a broad range of TV networks, newspapers, magazines, radio programmes and websites.

And in a new development, Two Up Front was also entrusted with producing the official souvenir programme and the company delivered a stylish and informative publication which delighted organisers and fans alike.

"With the specialist help of Two Up Front, media and public interest in the Soccer Sevens continues to grow, with the result that media coverage and crowd figures for the 2010 tournament were significantly higher than last year," said Soccer Sevens organising committee chairman Tony Bratsanos.

"In addition, the official souvenir programme was the best yet in terms of design and content and proved very popular with fans."

First played in 1999, the Soccer Sevens has become one of the highlights of the crowded international football calendar. The 32-team tournament is divided into two sections - a Main competition that attracts some of the best young talent at elite European clubs and a Masters event that features recently retired stars.

Aston Villa won the Main competition for a record fifth time, defeating Glasgow Rangers 3-2 in the final, while in the Masters final KFC Tokyo pulled off a surprise 2-1 victory over the Andy Cole Jura All Stars.

Two Up Front also handles worldwide PR and media management for Korea's biggest golf tournament, the Ballantine's Championship, which is co-sanctioned by the European and Asian Tours.

In addition, the company publishes the acclaimed official programme and pocket guide for the world famous Cathay Pacific/Credit Suisse Hong Kong Sevens rugby tournament.

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