Does It Take More Than Just Music?
Online, January 6, 2014 (Newswire.com) - Ringing in the New Year on December 31, 2013, Hip-Hop MC, Marc Payne, released six music videos and debuted the first page of www.AMusicGeneration.com. New Year's Day from his upcoming debut album entitled "GROWING PAYNES." He brought in the New Year with a crowd-pleasing stage performance at Interscope's & Def Jam's Event "Rok that Jam 2014" in Beverly Hills New Years Eve.
In a heavily saturated Hip-Hop industry, it's extremely important to stand out! Marc Payne's Visual track list has six songs released simultaneously, which include the hit singles "Functionin'" and "The Rotation". He says, "I learned a lot of what to do and what not to do through this project. The process is one of Growing Paynes. I want my listeners to grow with me, and every song to reveal my youth, truth, and recklessness." The 25-year-old artist and producer Marc Payne performed songs from the album, which will be available for purchase on iTunes early 2014 and released under AMG A Music Generation Recordings.
In order to gain visibility in the entertainment industry nowadays, artists must develop "a buzz" or impact by being creative with their presentation. Top selling artists are continuing to create brilliant new strategies in order to excite and market to their fans around the world.
"I want to create something fans can grab hold to and take home with them even if it is not the album. Even if you buy the bootleg, I'll get you when I double around for the show…" - Rick Ross
The music business is continuously growing into an industry that is so much more than the music being created. For example, Jay Z illustrated his deal through Samsung when he released "Magna Carta, Holy Grail" for digital download by Roc-A-Fella and Roc Nation while being distributed by Universal. Jay-Z also supported other hip-hop entrepreneurial plans like Nipsey Hussle's; buying 100 copies when he released his mixtape "Crenshaw" for $100 and called it "The World's First $100 Album", part of Hussle's 'Proud2Pay' campaign. To promote the album "Yeezus", Kanye West launched a campaign across the world promoting his song and video 'New Slaves', projected on the sides of sixty-six city buildings around the world. He, including Beyonce felt after releasing the music the best marketing was "no marketing". Beyonce recently released the fastest-selling album ever on iTunes titled 'Beyonce', the pop singer's 5th studio album, topping 800,000 over the weekend according to iTunes and the artist's label, Columbia Records.
"There's so much that gets between the music, the artist and the fans," Beyonce said in the statement on www.beyonce.com. "I felt like I didn't want anybody to give the message when my record is coming out. I just want this to come out when it's ready and from me ¬¬--to my fans." - Beyonce Knowles
Needless to say, artists and music corporations are now more than ever using their entrepreneurial spirit to think of ideas outside the box in order to make more of a connection with fans of their music. In 2014 it is safe to say once the music is created, the marketing plan will be what separates 'artists from superstars'. Independent artist Marc Payne alongside A Music Generation are proving through releasing 6 songs and videos simultaneously from the upcoming album 'GROWING PAYNES', that it's so much more than just music to make it in today's Entertainment Industry.