DMI Takes Home Five Awards for Creative Excellence at the American Advertising Awards
Company continues to collect industry awards for creativity, advertising campaigns and innovative use of technology.
Bethesda, Maryland, March 31, 2016 (Newswire.com) - DMI (Digital Management Inc.) is honored to announce today that it has been awarded five American Advertising Awards from the DC chapter (DC-ADDY) on behalf of the work they have done for their clients in 2015. DMI was honored with a gold award for digital work with Penfolds and four silver awards for campaign and creative work with the International Spy Museum in Washington, D.C.
· Penfolds Interactive Table – Penfolds, a premium Australian winery, contracted DMI to develop an interactive touch-screen table to help the winery promote its brand’s image in the U.S. market. The table won for most innovative use of interactive technology. The interactive table proved to be an effective presentation tool during wine tastings, allowing presenters to engage audiences and distributers with virtual content about the organization’s history, portfolio, vineyards and brand experiences. The gold award is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category.
"As the advertising world continues to evolve, it becomes increasingly difficult to earn and maintain the attention of consumers. By working with innovative technologies like touch-screen tables, and by designing and executing a campaign that is creative and contextually relevant - we understand how to engage today's consumer in a way that makes them pay attention and take action. We continue to push ourselves, our work, and our clients - and we're proud to be recognized by others in our industry."
Anthony Pappas, President of DMI's Brand Marketing and Customer Experience Team
· International Spy Museum campaigns – Work with the Washington, D.C.-based International Spy Museum resulted in four awards, including Out-of-Home Placement-Single, Out-of-Home Campaign, Integrated Local Campaign in DC area and Integrated Regional Campaign. DMI’s integrated creative and media teams worked collaboratively to develop and execute a unique concept that took advantage of the contextual placements of the media. The team utilized out-of-home, digital, and print media to get the attention of the museum’s target audiences. Since the relationship began in 2015, the exceptional creative work DMI has done has not only garnered the recognition of the industry, but also has contributed to the museum exceeding all of its attendance and revenue goals to date.
· The American Advertising Awards – The advertising industry’s largest and most representative competition attracts more than 40,000 entries every year in local AAF Club (Ad Club) competitions. The DC Ad Club received over 500 different entries from 75 different agencies, design firms, in-house marketing departments, freelancers, interactive firms, production companies and PR firms. The mission of the competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Anthony Pappas, president of DMI’s Brand Marketing and Customer Experience Team, said:
“As the advertising world continues to evolve, it becomes increasingly difficult to earn and maintain the attention of consumers. By working with innovative technologies like touch-screen tables, and by designing and executing a campaign that is creative and contextually relevant – we understand how to engage today’s consumer in a way that makes them pay attention and take action. We continue to push ourselves, our work, and our clients – and we’re proud to be recognized by others in our industry.”
DMI, the world’s first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure mobile device, app and data management. The company’s unique, integrated approach to mobility has resulted in dramatic growth as well as an expanding client base, which includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. Additional information is available at www.dminc.com and on LinkedIn, Twitter, Facebook, and Google+.
Nadel Phelan, Inc.