Discount Card Proves Recession Buster For Shoppers

Online, June 20, 2012 (Newswire.com) - In the current economic climate shoppers are looking to save money but if they stop spending it spells bad news for the economy both locally and nationally.

A discount card launched in Wrexham three years ago has proved just the ticket for consumers and businesses alike.

The Wrexham savers card has helped shoppers save money whilst local businesses have found a cost effective way to promote their companies.

A recent survey by The Guardian newspaper has found that nearly 7 million adults are just one bill away from disaster. This makes discount cards a real must for many households.

There are approximately 15,000 card holders, benefitting from numerous discount schemes.

Wrexham Savers is not just a website or a card. It's a unique local marketing concept.

Wrexham savers helps businesses understand the lifetime value of a customer and provides the business with a range of tools to help them find customers at a price they are prepared to pay, with unlimited testing until the desired results are achieved.

The card isn't just aimed at people who live in Wrexham and it has helped attract visitors to the the town from other areas including Mold, Shrewsbury, Chester and even Stoke.

Likewise, the scheme aims to help small and big businesses alike. There are currently more than 180 business members in Wrexham, ranging from local one man band plumbers, and builders through to large local companies and national brands.

Customers using the scheme have said they can save discounts of up to 20% on a variety of products.

Businesses win because many shoppers who come to claim a discount stay so the firm has retained a new customer.

17.1% of the UK's population was at risk of poverty in 2010, slightly above the EU average of 16.4%.

Salaries have not kept pace with inflation. Thus, saving money is no longer a luxury but a necessity for many.