Direct Federal Credit Union’s Kassandra Martin, AVP, UX Architecture, Design, and Analytics, to Share Digital Marketing Expertise as Panelist at Alkami Co:lab Conference

Revolutionizing Digital Service with Personalized Financial Wellness & Customer Service Panel Discussion

Kassandra Martin

Direct Federal Credit Union is proud to announce that Kassandra Martin, Assistant Vice President of UX Architecture, Design and Analytics, will be participating as a panelist at the Alkami Co:lab Conference, taking place April 8th through April 10th at the Gaylord Texan Resort in Grapevine, TX.

Kassandra will be contributing to a panel discussion on Revolutionizing Digital Service with Personalized Financial Wellness & Customer Service, alongside other esteemed industry experts, offering insights, strategies, and perspectives derived from her extensive experience and expertise in digital delivery. This event serves as a platform for thought leaders to engage in discussions and share best practices around creating personalized experiences in digital banking.

"We are delighted that Kass has been selected to participate in this impressive panel at Alkami Co:lab," said Michael Ferreer, SVP, Chief Member Officer at Direct Federal. "As a changemaker and leader within our organization, she brings a wealth of knowledge and insights that will undoubtedly inspire healthy dialogue at the conference. We are confident that her contributions will be invaluable to attendees seeking to gain deeper understanding and actionable strategies around personalization in online banking.”

Alkami is known for its ability to bring together key stakeholders, industry leaders, and innovators to discuss emerging trends, challenges, and opportunities shaping the digital banking world.

About Direct Federal Credit Union: Direct Federal is a federally insured credit union located in Needham, Massachusetts. Starting as a local lender in 1953. Direct Federal Credit Union is a leading financial institution committed to providing its members with a wide range of financial products and services. With a focus on community involvement and financial education, Direct Federal Credit Union has been serving Massachusetts residents from Middlesex and Norfolk County and surrounding areas for 70 years.

Source: Direct Federal Credit Union

About Direct Federal Credit Union

Previously named one of the fastest-growing Credit Unions in Massachusetts, Direct Federal Credit Union offers great rates, easy access, and remarkable service. The progressive not-for-profit credit union re-invests its earnings in its membership and community. Direct Federal provides an integrated array of loan and deposit products and services, all enhanced with the simplicity and convenience of the latest online and mobile technologies. Direct Federal Credit Union is located at 50 Cabot Street, Needham, MA. For more information, please call 888.2DIRECT or visit

Direct Federal Credit Union
50 Cabot Street
Needham, MA


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