Digital Experiential Marketing Agency NEXT/NOW Receives 4 Top Awards at 2017 Elevate Awards

Four ICX Association Elevate Awards

This Tuesday, in a remarkable showing, Chicago experiential agency NEXT/NOW received four top awards at the 2017 Interactive Customer Experience Association’s Elevate Awards.

NEXT/NOW’s notable specialty is delivering cutting-edge, next-gen digital experiences for retail and branded environments. Virtual Reality, Augmented Reality, touchscreens, motion-tracking, and Digital Content, for example, were amongst the highlights of their winning 2017 brand experiential marketing activations.

These projects are only compelling if they can stand toe-to-toe with the level of creative demanded by the world-class brands we partner with. Our specialists bring a focus and passion that is crucial to our success.

Alan Hughes, Founder and CEO

“We bring digital experiences to physical places and spaces,” explained Randy Gress, Head of Business Development. “To date, those places and spaces have grown to include over 30 countries across three continents.” This year alone, they were a part of exhibits at the Final Four, The College Football Championships, and the Super Bowl.

“We’re exceedingly proud of the team we have assembled,” added Alan Hughes who founded NEXT/NOW five years ago. “These projects are only compelling if they can stand toe-to-toe with the level of creative demanded by the world-class brands we partner with. Our specialists bring a focus and passion that is crucial to our success.” An organization comprised of brand specialists, user experience zealots, and detailed project managers, NEXT/NOW’s team boasts Motion Graphic Artists, Art Directors, 3D animators, producers and software scientists. What results is an in-house solution that delivers expeditiously on multiple fronts.

NEXT/NOW’s 2017 award-winning activations feature a talking gas pump for Chicago and NYC markets (featured on "Good Morning America"), an immersive VR adventure that toured with NASCAR, and a real-time bio-mechanics aware Augmented Reality tool to improve bike fit for everyday riders looking to purchase that perfect bike. More info on awards below:

            Best ICX deployment, Digital out of Home: BP’s Meet Miles by NEXT/NOW, with partner Ogilvy

                        Video: BP “Meet Miles” Case Study 

                        Judge’s comments:

                        “Fun and creative execution. Looks spot on for Millennials!”

                        “Technologically impressive!”


            Best ICX Deployment, Retail: Trek Rider Analysis Tool, by NEXT/NOW with partner Axis Display Group

                        Video: Trek Rider Analysis Tool 

                        Judge’s comments:

                        “I wish I’d been able to use one of these when I bought my bike!”

                        “A truly innovative kiosk use case. This is a retail environment that requires a high level of customer service, and this concept makes the customer experience more efficient with the use of a kiosk.”


            Best ICX Deployment, Other: McDonald’s Pit Crew, by NEXT/NOW, with partners Kemper Lesnik and Evolve Concepts

                        Video: McDonald’s Vive VR Pit Crew Challenge 

                        Judge’s comments:

                        “What a fun use of technology with an audience ripe for engagement.”

                        “A grand slam!”


            Deployment of the Year: McDonald’s Virtual Pit Crew Experience, by NEXT/NOW with partners Kemper Lesnik and Evolve Concepts

                        The highest scoring entry across all categories.

The Interactive Customer Experience Association’s mission to connect B2C brands to technology that elevates the customer experience. The ICX Association is a vital hub that connects users and suppliers in collaborative forums, be they virtual or physical, to understand how seemingly unrelated technologies can be integrated to create experiences so meaningful that customers can’t imagine doing business elsewhere.

NEXT/NOW is an award-winning interactive experiential agency, focused on creating next-generation digital/physical activated spaces and experiences for leading brands, retailers, and exhibits. Clients include: The NBA, Intel, McDonald’s, Accenture, Mazda, The Kraft Heinz Company, Audi, Kaiser Permanente, John Deere, Trek, Under Armour, LG, and NEC. To learn more about NEXT/NOW’s unique style of disruptive brand activations, explore their website at

General inquiries: 312-945-6222

Alan Hughes, Founder and CCO:

Randy Gress, Director of Business Development: 

Source: NEXT/NOW

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NEXT/NOW™ creates digital brand experiences for physical spaces & places. We are leaders in Virtual Reality, Augmented reality, Projection Mapping, Kinect, and multi-touch interactive installations for events, festivals, museums, retail, and concerts

1200 W Lake St , #Ste. 1
Chicago, IL