Digital Directories of the Future Arriving in a Mall Near You

PlaceWise and TouchSource partner to revolutionize in-mall shopping with digital content and interactivity

Engage Shoppers by Adding Digital Retail Directories into Shopping Destinations

PlaceWise Digital, the leading provider of digital shopper engagement services to the shopping center industry has formed a partnership with TouchSource, the commercial real estate industry leader in interactive digital directories. Together, TouchSource and PlaceWise have created a turnkey solution designed to simplify and enhance the user experience in retail centers nationwide. The solution debuted in late 2018 in a limited number of shopping centers and will officially be unveiled at the 2019 National Retail Federation Conference Big Show taking place Jan. 13-15 in New York City. 

This innovative digital retail directory not only connects people with directions, interactive maps and information about their shopping destinations, but will also give shopping centers the ability to leverage consumer data to create a more tailored and personal shopping experience. Using the TouchSource directory solution with PlaceWise Digital’s retail content integration, shopping malls can engage customers with the content shoppers seek. This solution also gives shopping center owners, managers and retailers more information on their shoppers with actionable analytics. Advertising content can also be customized to the appropriate audience. 

“The digital experience in retail has never been more important to the future of the shopping mall,” said John Dee, president, PlaceWise Digital.  

Both companies’ passion for bridging the gap between digital and physical shopping experiences represents a unique value proposition for retail; true operational simplicity for mall and mixed-use operators and owners. 

“By integrating promotional and event content from PlaceWise into our interactive digital directories, this retail solution enables a mall operator to have an engaging and interactive experience for its shoppers,” said Ajay Kapoor, CEO, TouchSource. 

The solution takes care of all aspects of content and support and can even help source revenue through third-party advertising. Retailers can promote specific items or promotions to draw shoppers to their stores. Store promotional offers, sales and discounts can be downloaded directly from the kiosk onto consumers' phones through near field communication (NFC), QR codes and SMS. 

The partnership between TouchSource and PlaceWise Digital creates smarter spaces for more effective, simplistic and enjoyable shopping and gives the industry a future-proof solution that can be adapted as technologies, social media and advertising evolve over the coming years.

PlaceWise Digital 
PlaceWise Digital is the leading provider of digital services to the shopping center industry. Established in 1998, the company delivers over 200 million digital engagements annually, enabling unique data-driven insights and connecting local shoppers to over 800 shopping center clients throughout North America. We Make Shopping Better. 

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TouchSource offers a wide range of retail digital engagement, signage and directory solutions to improve the visitor/tenant experience. With more than 20 years in the industry and over 8,000 installations worldwide, we offer best-in-class warranty, service and support. In addition to activating a space, TouchSource solutions save time, money and headaches. Our solutions are easy to deploy, use and update - even update multiple directories throughout the building from a single login to the TouchSource Cloud in a few seconds per listing. We’re focused on simplicity. Made and supported in the USA in beautiful Colorado. 

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TouchSource Media Relations

Eva Rieder | | 1370 Miners Dr., Lafayette, CO  80026

PlaceWise Digital Media Relations

Stephanie Shriver-Engdahl | | 1390 Lawrence St., Denver, CO 80204

Source: TouchSource

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