Diane Rich Takes Charge of VivaPrime's Business in The United States As Country Head - Nutraceuticals

Boulder, CO [September 23rd, 2010] - VivaPrime expands its U.S. team with the strategic hire of Diane Rich, who will lead the holistic lifestyle supplement company in its efforts to promote wellness to U.S. consumers through its line of condition

The primary purpose of Diane's role is to steer VivaPrime's business in the U.S. and make Vivaprime a leading brand in the dietary supplement category. We are pleased to have Ms. Rich join the VivaPrime's dynamic team and lead our efforts in promoting wellness and preventative healthcare to the consumers.

"Diane's knowledge of the natural products industry and her experience with a variety of new ventures make her an ideal candidate to help us build our business in the U.S.," expresses CEO and founder of VivaPrime, Akkshay Mehta.

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VivaPrime's holistic nutritional solutions are designed to target specific health concerns, while improving overall health and wellness. The products combine the best of nature with quality science, and are designed in optimum dosages to provide comprehensive, convenient and cost effective solutions. Every VivaPrime product is blister packed to protect the potency of natural ingredients from oxidation and humidity. www.vivaprime.net www.facebook.com/vivaprime www.twitter.com/vivaprime

Media Contact Refresh Agency Sandja@refreshagency.com 303.717.7651