Devine Capital Partners Launches a New Web Site and Branding, From Biersma Creative
Online, August 13, 2010 (Newswire.com) - Chicago, IL -- August 10, 2010 - Since its founding in 2000, Devine Capital Partners has built a reputation for exclusively placing high-level executives with leading technology companies such as Amazon.com, Apple, Microsoft and SAP. Building on the success of its first decade, the firm today announced it has a new brand, a new Web site, and a new headquarters.
"We have always tried to be visionary about how we invest in people, in teams, and in companies," said Rick Devine, founder and client executive of Devine Capital Partners. "Now we've created the next generation executive recruiting business model, and have a new face to the outside world that communicates how we serve clients and executives."
Chicago-based design and marketing agency Biersma Creative was responsible for the branding and Web site development program, creating elements that now project a leading-edge modernity that's in keeping with Devine Capital Partners' remarkable stature and track record.
"Every element of Devine's identity and communications should help express their brand story, which is unique and powerful," said Mike Biersma, president of Biersma Creative. "They're at the summit of the executive recruitment business in what's arguably the most dynamic and intriguing business region in the country, if not the world. They needed an identity and a Web site that are in keeping with that."
Devine Capital Partners is a Redwood City, CA firm specializing in executive search and recruitment outsourcing, and is one of the premier names in its category; its team has close relationships with many of the key players in Silicon Valley, partnering with fast-moving, fast-growing companies to help fill key executive and management positions for its clients, with literally hundreds of those being successful placements being at the C-level.
Through its recently announced Executive Recruiting Outsourcing (ERO) service, Devine Capital Partners works with companies as an extension of the internal executive recruiting team. The unique outsourcing service is designed for organizations that want more control over their executive search process than traditional recruiting search firms provide.
Biersma Creative's task was to every facet of Devine Capital's branding, Web and collateral to give the firm the image it deserved - moving from a staid and passive look-and-feel to a vibrant and contemporary branding and communications suite in keeping with its high-tech clientele and status in its category.
Biersma Creative applied its Transformative Design Process™ to each component of the revamp, which included:
Strategy: A branding strategy was shaped to portray Devine Capital as preeminent in its field, a leader whose role is reflected in its brand design - strong, clear, direct, grounded and effective yet also innovative.
Brand Design: Transformation started with the Devine Capital logo, which needed to capture the firm's strengths. The revised mark subtly integrates the firm's initials, and symbolizes strength, integration and closure, and is paired with a strong and clean new font treatment. The choices involved in the final logo - which were the result of a long and thorough development process that saw much collaboration between client and agency - guided design and development of the branding suite: letterhead, collaterals, et al.
Tagline: A new tagline was created that summed up the qualities Devine Capital Partners' clients have come to expect: innovation, fresh thinking and approaches, and the ability to deliver candidates who help firms grow and innovate themselves in a market where constant and rapid change is the usual state of affairs. The new tagline: "Innovating Search. Evolving Business."
Site Design: The Web site now reflects the clarity and forward-looking mission of Devine Capital Partners, with the firm's key personnel and services at the forefront, but the subtle use of background images places Devine's offerings in the context of its clients' businesses, especially green power technologies and microelectronics.
Devine Capital Partners intends to leverage its new offices, as well as its branding: growth driven by the firm's business model demanded not only a better brand, but a compelling work environment to attract the best executive recruiters, resulting in expansive new offices in the Redwood Shores area of Redwood City.
About Devine Capital Partners: Devine Capital Partners is an executive recruiting and outsourcing firm that partners with growing companies to build world-class management teams. For more than a decade, DCP has focused exclusively on placing high-level executives with the technology industry's top companies, including Amazon.com, Apple, BEA Systems, Cadence, EMC, Flextronics, Juniper Networks, Microsoft, Novell, salesforce.com, SAP and Seagate. The firm has placed more than 200 C-level executives, Presidents, Vice Presidents and Board members with organizations that need to establish the world-class leadership team required for long-term growth and stability. Founded in 2002, Devine Capital Partners is headquartered in Redwood City, California.
About Biersma Creative: Established in 1997, the agency has partnered with B2B clients of all sizes in almost every industry, with a particular depth of experience working for recruitment and staffing clients, delivering strategic branding, design, digital and marketing communications work that truly transforms client business for the better, delivering maximum Return On Design Investment™. Biersma Creative has proven particularly adept at re-vamping business identities to give its clients - which range from entrepreneurs to Fortune 500 firms - updated logomarks and cost-effective marketing tools that authentically reflect their true character.
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For more information on Biersma Creative, visit www.biersmacreative.com
Media contact:
Michael Semer
Director of Marketing
Michael.semer@biersmacreative.com
Biersma Creative
750 North Orleans
Suite 303
Chicago, Illinois 60654-5050
Toll Free: 888.604.8400
P: 312.276.0701 x104
Devine Capital Partners info:
Devine Capital Partners, LLC
203 Redwood Shores Parkway
Suite 450
Redwood City, CA 94065
Phone: (650) 257-6020