DemandGen Launches New Implementation Services for LeanData Customers

Expanded partnership to help marketers accelerate time-to-value, lay the foundation for effective lead management and account-based marketing with LeanData

DemandGen International Inc., a world-class team of demand generation and marketing technology experts, today announced an expanded partnership with LeanData, a leader in Lead-to-Account Matching, Routing and Marketing Attribution solutions. As part of its expanded partnership with LeanData, DemandGen is launching new LeanData Implementation Services – comprehensive offerings that leverage DemandGen’s deep expertise in lead management and account-based marketing (ABM) to help customers rapidly deploy and drive quick wins from the LeanData Revenue Ops platform.

For the past several years, DemandGen has been helping LeanData clients like Siemens PLM automate sales and marketing rules of engagement, increase opportunity speed-to-revenue and better align sales and marketing processes. DemandGen’s LeanData Implementation Services go far beyond simply standing up the platform and “handing over the mouse.” The new offerings provide a white-glove experience for new LeanData customers, coupling strategic guidance with hands-on technical expertise to help them capitalize on the full power of the platform and get maximum ROI from their investment quickly.

“Smart martech SaaS companies like LeanData recognize that their customers benefit from the broader perspective and skill set that a proven implementation partner like DemandGen brings to their clients,” said Anita Covelli, VP of alliances at DemandGen. “DemandGen sets LeanData customers up for success by bringing a mix of technical expertise to configure lead-to-account matching and routing rules along with strategic consulting to map the platform to specific business processes and in context of the customer’s overall tech stack.”

According to Gartner’s CMO Spend Survey for 2018-2019, CMOs will spend nearly a third of their budget (29 percent) on martech tools in 2019. Unfortunately, too much of that investment goes to waste – not because of a lack of potential, but because not all marketing teams have the resource capacity and skill sets internally to realize that potential. Savvy marketing leaders augment internal resources with an agency who can help them implement new solutions, accelerate adoption, integrate with broader systems and processes and mature usage over time.

“Driving tangible business value from a martech software investment often requires thinking beyond the tool,” said David Lewis, founder and CEO of DemandGen. “In 12 years of working with marketing leaders at some of the world’s most innovative companies, DemandGen knows first-hand that a huge key to success with martech is effective implementation and onboarding. DemandGen provides LeanData customers with not just the technical expertise to implement the LeanData Revenue Ops platform, but the expert guidance to dovetail these foundational capabilities with their broader strategy for lead management and ABM. In short, we help LeanData customers bring the art-of-the-possible to life.”

“We are pleased to expand our strategic partnership with DemandGen,” said Evan Liang, CEO of LeanData. “Over four years, our collaboration has helped achieve our ultimate goal – making our customers successful. We look forward to further building on our proven success. As we’ve already witnessed, when DemandGen and LeanData are engaged, marketers – and ultimately sales – win.”

LeanData is a leader in Lead-to-Account Matching, Routing and Marketing Attribution solutions. The company’s innovative solutions stand at the center of CRM, connecting the right data to the right people in the B2B go-to-market process. By aligning marketing and sales with accurate matching, routing and trustworthy attribution, sales reps only get the leads, contacts, accounts and opportunities they need to work on, so they can close more deals and drive more revenue, faster.

For more information about DemandGen’s LeanData Implementation Services, visit To learn more about the LeanData Revenue Ops platform, visit

About DemandGen Inc.
DemandGen Inc. is a full-stack marketing technology agency that delivers the strategic guidance and hands-on expertise companies need to drive maximum value from their investments. Privately held and based in San Ramon, California, for over 12 years, the company helps growth-minded organizations craft their digital marketing strategy, operationalize it in the tools and execute it at scale. For more information, visit

Source: DemandGen International Inc.


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About DemandGen

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DemandGen Inc. is a full-stack marketing technology agency that delivers the strategic guidance and hands-on expertise companies need to drive maximum value from their investments.

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