PITTSBURGH, August 3, 2021 (Newswire.com) - DeltaTrainer announced today that it has completed a major rebranding.
DeltaTrainer will be rebranded to CoPilot at mycopilot.com. The new branding not only includes new colors, logo, fonts, and icons, but also a new mission statement, positioning, and improved product experience. CoPilot believes that everyone deserves the opportunity to live a healthy life and that change—real, lasting change—is achieved through a series of small daily choices that stack up to lifelong habits. And that it's much easier to make those choices with a partner by your side.
CoPilot is a one-on-one coaching experience that pairs each individual with a dedicated coach to form lasting lifestyle changes.
Matt Spettel, Co-founder & CEO, commented on the rebrand, "DeltaTrainer was a brand built by two nerdy fitness enthusiasts developing cutting edge fitness technology. CoPilot represents our evolution to a company that applies that technology to make lifelong fitness a reality for anyone and any body."
"When building the CoPilot brand, we did not need to reinvent the wheel; it felt like we were just formalizing the down to earth, optimistic, empathetic, and motivational brand that our coaches already embodied every day."