DeJoria Diamonds Joins The 'Give Change Make Change' Revolution
Online, February 10, 2011 (Newswire.com) - DEJORIA Diamonds, established in 2003 and based near Birmingham's famous Jewellery Quarter, specialises in selling only certified, conflict-free diamond jewellery.
DeJoria Diamonds has become the first jewellery brand in the UK to sign up to a new charitable fundraising venture which has been developed and implemented by a consortium of the UK's leading charities.
British Red Cross, Great Ormond Street Hospital Children's Charity, WWF and Cancer Research UK are the four charity partners behind Give Change Make Change www.givechangemakechange.com , a fundraising innovation which allows shoppers to round up their bill to the nearest £10.00 with the difference being donated equally to the four charities involved.
Dubbed the 'virtual collection tin', this initiative presents great opportunities for all involved as research among UK consumers has found that 48% of respondents would feel more positively about a retailer who offered Give Change Make Change, with 28% more likely to shop with retailers who offer Give Change than one who didn't.
John Paul DeJoria, co-founder of Paul Mitchell, John Paul Pets and DeJoria Diamonds said of the initiative; 'We at www.dejoria.co.uk are very proud to be early-stage supporters of the Give Change Make Change donation scheme as this innovative means of raising funds for charity perfectly reflects our ethical approach to the marketing of conflict-free diamond jewellery and is something we - and our customers - take very seriously indeed.'
The charity consortium behind Give Change Make Change is calling on other retailers to follow the lead set by DeJoria Diamonds by visiting www.givechangemakechange.com to find out more or call Denise Bailey at Cancer Research UK on 020 3469 8721 to discuss.
*Consumer research conducted by GFK NOP in February 2010. Total sample size was 1,002 adults.
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About Give Change Make Change
• Give Change Make Change is a new online fundraising venture devised by a consortium of charity partners; British Red Cross, Great Ormond Street Hospital Children's Charity, WWF and Cancer Research UK.
• Money is raised as consumers opt to round up their online shopping bills at the electronic check-outs of partner retailers. E.g. a bill of £9.28 could be rounded up to £10 with 72 pence donated to the four charities.
• Further information and / or retailers interested in becoming a partner in the scheme should contact Denise Bailey on 020 3469 8721or e-mail denise.bailey@cancer.org.uk
About British Red Cross
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.
For more information, visit www.redcross.org.uk
About Great Ormond Street Hospital Children's Charity:
Great Ormond Street Hospital is one of the world's leading children's hospitals with the broadest range of dedicated, children's healthcare specialists under one roof in the UK. The hospital's pioneering research and treatment gives hope to children who are suffering from the rarest, most complex and often life-threatening conditions, from across the country and abroad.
Great Ormond Street Hospital Children's Charity needs to raise £50 million a year to help rebuild and refurbish Great Ormond Street Hospital, provide vital up-to-date equipment and fund research into better treatments for the children. You can help us to provide world class care for our patients and families.
For more information visit www.gosh.org
About WWF
WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
For further information visit www.wwf.org.uk
About Cancer Research UK
• Cancer Research UK is the world's leading cancer charity dedicated to saving lives through research
• The charity's groundbreaking work into the prevention, diagnosis and treatment of cancer has helped save millions of lives. This work is funded entirely by the public.
• Cancer Research UK has been at the heart of the progress that has already seen survival rates double in the last forty years.
• Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.
• Together with its partners and supporters, Cancer Research UK's vision is to beat cancer.
For further information about Cancer Research UK's work or to find out how to support the charity, please call 020 3469 8300 or visit www.cancerresearchuk.org