DealExtreme to Challenge Alibaba on New E-Commerce Strategy

Online, April 19, 2010 (Newswire.com) - DealExtreme is a China-based export company with a huge selection of digital equipment and gadgets. Since1900's, DealExtreme has been operating an online store to provide the best and lowest-priced products worldwide from China, as a pioneer of B2C strategy in China.

DealExtreme now intends to continual enhance its strength in the B2C e-commerce arena, a direct challenge to Alibaba, a global B2B platform leader.

Neil Zhou, the CEO of Ketai Group, denied it, stressing it is a rumor. Alibaba is a B2B platform, but their cooperation is on the basis of B2C, a total different type of operation. Their partnership is to to explore and find better solution for all Chinese export enterprises. "The report is overstating to attract attentions." Mr Zhou says.

For SME export companies, the reason that they choose Alibaba is partly because of the price, because they cannot afford the cost on exhibitions. However, how many order can they win from Alibaba? Therefore, more and more Chinese export enterprises have been aware of the importance of easier and better marketing channels. Years ago, B2C opened another window for Chinese exporters and they have tasted taste blood.

"Now many exporters are operating B2C websites, targeting at end users worldwide. We are finding that our price is not competitive anymore and our market share is shrinking. We are in urgent need of teaming up with professional company with best SEO and marketing strategy." Says Mr. Zhang, the General Manager of Deal extreme, when talking about reason of the partnership.

With years of SEO and vertical website operation experience, Ketai Group won the attention of DealExtreme. Now they have established cooperation on the search engine optimization of dealextreme.com, in terms of web content and key words and they both believe that they will have further cooperation in the near future and find a new solution for all Chinese exporters.