Dealer Lead Track Launches "Vehicle Service Contract Follow-Up Module" Helping Auto Dealers Increase Warranty Penetration

Dealer Lead Track announces the launch of the warranty follow-up module which guides sales staff to follow-up after each sale with those customers who did not purchase a service contract at delivery. The result is increased sales and profits.

Dealer Lead Track's warranty follow-up module guides sales staff to follow up in thirty, sixty, and ninety days after the sale with customers who did not purchase a service contract at delivery, offering customers additional opportunities to protect their investments.

Dealer Lead Track also reminds staff to contact customers who did purchase a service contract one month prior to the warranty expiration date. Contacting customers prior to their service contract expiration date offers customers an opportunity to purchase additional mechanical repair protection.

The service contract follow-up module will improve customer service, increase vehicle service contract sales, and increase back end profits at new and used car dealerships nationwide.