Day Translations Offers Services to Dubai
NEW YORK, February 8, 2019 (Newswire.com) - Roughly 85% of Dubai’s citizens are foreign, and in 2017 alone, the Dubai Department of tourism boasted a whopping 15.79 million international visitors. This creates an endless opportunity for translation services and localized marketing. Day Translations has stepped in to fill that need.
Luxury adorns most of Dubai. With storefronts littered in gold, police driving Bugatti Veyrons and Lamborghini Aventadors, and ATMs literally dispensing gold, the city can seem intimidating. But not to venture capitalists who are attracted by Dubai’s lack of income tax and the prosperous ability to have an international reach within one city.
Businesses in Dubai are delighted with the excitement of expanding their reach. However, they are realizing one drawback. The overabundance of culture also means a greater lack of proper communication with the entirety of the potential client base.
Day Translations began to notice a large number of translation projects coming in and out of Dubai. This inspired Day Translations Founder and CEO, Sean Hopwood, to open an office located in the heart of the city.
“The perpetual growth of Dubai as a hotspot for real estate and tourism on an international level means there is an essential need for communication. We are thrilled not just to offer services to the city, but to have a location within the city. Diving into such a cultural melting pot is a linguist’s dream come true,” says Sean Hopwood, Day Translation's CEO.
Hopwood suggests that the best way to communicate to an audience is to have marketing that changes based on the culture receiving it. Since Dubai has such a plethora of cultures within one city, Day Translations works carefully with local Dubai businesses to customize different marketing material options that the company can choose from depending on who is at their door. The results have been that businesses are connecting more fluidly with all of Dubai, instead of the select cultures that business owners are most familiar with.
Day Translations, which began as a small startup in 2007, opened an office in Dubai early last year, making it their fifth international office space. After only 12 years, the company now spans the globe, much of which they accredit to their own translation and localization services. For their Dubai office, they offer their entire range of translation services, including legal translations, interpreting services, and localization services. They pride themselves in using highly experienced, native speaking translators to help companies worldwide span the globe as they have.
Day Translations, Inc. is a global professional translation company, honored in the 2018 Inc. 5000 as one of the fastest growing private companies in the United States. They help individuals, small businesses, and multinational corporations expand their global impact by bridging the language gap, and optimizing marketing strategies. Day Translations is passionate about language, and grateful for the opportunities they’ve had to support humanitarian services, including providing interpreters during the Egyptian crisis of the Arab Spring and supporting Translators Without Borders.
Source: Day Translations, Inc.
