David & Sons Fine Jewelers Acquires Massive Diamond and Jewels Inventory from Major Jewelry Wholesaler

Online, July 8, 2010 (Newswire.com) - San Diego, CA, July 7th, 2010-San Diegans looking to buy the finest loose-cut diamonds in almost any color or combination need not look any further this month: David & Sons Fine Jewelers, the premier San Diego jeweler with an international reputation for quality and excellence in authenticity, announced its acquisition of assets from a distinguished jewelry wholesale company, which recently filed for bankruptcy, buying an extensive assortment of premium diamonds and jewels to add to its already vast inventory.

Serving San Diego since 1980, the family owned and operated jewelry store, with locations in the UTC Mall in San Diego and the Plaza Bonita Mall in National City, bought all of the pieces at below-wholesale prices, and in turn, will now sell their customers high-quality diamonds and jewels at an extremely low cost.

"We are very excited because not only do we currently have a substantially larger inventory and selection of loose certified diamonds in almost every color and clarity combination as a result of the acquisition, but now we are also able to offer an even wider array of finished jewels at even lower prices more so than ever before to our clients," announced Emil Elghanian, Owner of David & Sons Fine Jewelers.

David & Sons also purchased lavish finished pieces from the company, including numerous fancy color diamonds and gemstones.

The leading San Diego jewelry store, providing only the finest cut loose certified diamonds, custom made engagement rings and high quality fine jewelry, continues to provide unmatched customer service, topping Yelp's 2010 "Best of" List, earning a spot as a 'Top 5' winner for San Diego's A-list Awards in 2009, and gained the 2008 title of 'Best of San Diego' for SignonSanDiego.com.

For more details and information on David & Sons Fine Jewelers, visit www.davidandsonsjewelers.com.

About David & Sons Fine Jewelry

"We will BEAT any competitor's price including Internet and Wholesale"
*based on availability

Pioneering authentic designs with the finest cut certified diamonds and high-quality jewels and engagement rings David & Sons has upheld its reputation as San Diego's premier supplier of stunning and unique jewelry since 1980. With locations in both UTC Mall and Plaza Bonita Mall, the family owned and operated company offers the largest selection of well and ideal-cut directly-imported diamonds, sparkling genuine gemstones, and custom-made engagement rings and jewelry designs. In addition to its extensive jewelry supply, David & Sons specializes in a number of diamond-related services, including teaching the 4 C's and guiding new diamond buyers through the eccentricities of making a diamond purchase, appraising jewelry provided by David & Sons, repairing jewelry of all types, as well as custom designing and manufacturing top quality jewelry.

For more information visit www.davidandsonsjewelers.com or call, 858.457.7664 (UTC Mall) or 619.267.5280 (Plaza Bonita Mall).