Dana Holdings Announces Successful Exit of Matrixx Initiatives Investment

Dana Holdings, LLC (Dana) is pleased to announce that it has exited its investment in Matrixx Initiatives, Inc. (Matrixx), a leading consumer healthcare business, which does business under the Zicam brand. 

Dana’s Managing Member Joe Falsetti commented, “In February 2011, Dana partnered with H.I.G Capital (H.I.G), a Miami-based private equity firm with $24 billion of equity capital under management, to acquire Matrixx in a take-private transaction. Dana worked closely with the Matrixx management team to implement a top-to-bottom transformation that resulted in escalating the Zicam franchise and increased household usage nationwide.” 

Falsetti added, “We are proud of the work we did in partnership with H.I.G and the management team, which delivered over 38 months of consecutive market share gains, and we are thrilled with the outcome of the investment. We look forward to the continued success of Matrixx and wish the new owners the best success.”

About Dana Holdings:
Dana Holdings is an independent sponsor with an established track record of identifying and creating value in the consumer healthcare sector. The Dana team has successfully partnered with strong management teams in the space to build consumer healthcare franchises that deliver leading products to consumers while creating substantial value for shareholders.

Contact: 
Dana Holdings, LLC
Joe Falsetti, Managing Member
jfalsetti@danaholdings.com 

Source: Dana Holdings, LLC


Categories: Healthcare

Tags: Dana Holdings, Matrixx, Zicam