Daktronics, CUE Audio Partner to Create Opportunities to Enhance Fan Experience in 20,000-Plus Venues

CUE Audio

Daktronics (NASDAQ-DAKT) has partnered with CUE Audio to deliver customized second-screen content to millions of mobile devices in stadiums, arenas and other venues equipped with Daktronics video displays.

Using CUE Live technology, venues with Daktronics products will be able to create synchronized light shows, games and coupons for delivery with smartphones of attendees or fans via a venue, team, ticketing or artist app – without the need for cell service or a Wi-Fi connection.

“We believe technological innovation isn’t just judged by what we build today, but by what we’ll build tomorrow,” said Trisha Schuver, professional services manager for Daktronics. “And, we believe our partnership with CUE completely raises the bar on the engagement opportunities we can create for our customers.”

Using cutting-edge technology allowing the transmission of data via inaudible sound waves, Daktronics and CUE will have the opportunity to create a new in-venue experience for millions of people attending events in more than 20,000 venues worldwide as well as provide new engagement opportunities for their brand partners.

“Daktronics is the industry leader in LED displays, and we’re excited to partner with them to upgrade fan experiences across the world,” said Jameson Rader, founder and chief innovator of CUE. “The way audiences interact with each other and their favorite teams and brands will never be the same.”

About CUE Audio

Founded in 2017, CUE Audio is the fastest growing data-over-audio technology company in the market, transmitting data via high-frequency, inaudible audio signals to any device with a speaker or microphone, and facilitating customizable second-screen experiences and network-free data transfer. Connecting global brands, sports teams and artists with their fans and customers, CUE Audio has created more than 3 million interactions for clients such as Coca-Cola, Disney, McDonald’s, and NBA, NHL and NCAA Division I sports teams. For more information, visit cueaudio.com.

About Daktronics

Daktronics helps its customers impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sports, business and transportation applications. Founded in 1968 as a U.S.-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at daktronics.com.


Media Contact: 
Lauren Self, Public Relations, CUE Audio

Source: CUE Audio


Categories: Multi-Media, Professional Sports, Collegiate Sports

Tags: Bluetooth, collegiate sports, entertainment, events, fan engagement, professional sports, technology

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About CUE Audio LLC

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CUE Audio is the fastest growing data-over-audio technology company in the market, transmitting network-free data transfers via high-frequency, inaudible audio signals and facilitating customizable second-screen experiences.

Lauren Self
Lauren Self
Public Relations, CUE Audio LLC
1550 Wewatta St (Suite 3121)
Denver, CO 80202
United States