Cygnis Media Develop Web Application for Social Media Tracking
Developments in technologies and social media platforms have led to an enhance in demand for application developers that can assist companies engage their customers to enhance retention prices, increase income and/or improve brand awareness.
Online, November 6, 2013 (Newswire.com) - Needless to say, the social media market place has been booming. Cygnis Media has been on a roller-coaster ride since 2010 when Facebook became the dominant platform for digital advertising campaigns, and nowadays it is coming up on completing 3 many years in the company.
Cygnis Media has been building applications for giants this kind of as the NFL, Cadbury Dairy Milk, IGN, Samsung, Toblerone and Wendys among numerous other people. In purchase to even more aid their clients add value to their digital marketing and advertising efforts, Cygnis Media has taken all the lessons they have discovered from the last 3 years & 150 applications they have created, and created FanCircuit, a proprietary device for deeper monitoring of custom metrics and user behavior inside of their applications.
Considering that 2010, Cygnis Media has aligned itself and worked closely with some of the prime marketing and advertising companies in the planet as a preferred digital spouse. In a enterprise where accomplishment depends solely on response from the audience, encounter is crucial in order to comprehend the target industry, the goals of the application, and devise a strategy that will very best carry every thing with each other. But none of this issues if you cant track the achievement metrics. This often proved to be tough due to the custom-made nature of the apps becoming constructed. The simple off-the-shelf analytics plugins have been just not undertaking the task. This is why the need to have was felt to generate a customized-developed monitoring device in purchase to accomplish dwell genuine-time tracking.
The obsession with which Cygnis Media styles and develops the user experience is evident in the final solution and has been acknowledged through quite a few awards more than the last number of many years. It has been listed between the Prime 15 web developers in the globe in Biz Journals 2012 recap, honored with an awwward and featured on CSSWinner amongst other distinctions acquired last yr.
Its a rapidly-paced globe right now, thanks to mobile internet and touchscreen smartphones. Firms around the world are taking this advancement as an possibility and utilizing apps to tap into their customers on the go. 1 of their customers, IGN, wished to market the film Parker (starring Jason Stathom and Jennifer Lopez) with a bang. Cygnis Media produced a Facebook application primarily based close to the Parker motto: to get away clean, you have to play dirty! To generate hype, the application let supporters get involved in the film by permitting them to perform dirty for true and enter a sweepstakes to win challenging, cold cash. That wasnt all: right after submitting their information, fans could observe an unique Parker trailer offered only through the app.
In just in excess of 60 days, almost half a million men and women had interacted with the app and over a hundred thousand had watched the trailer! All of this info along with amazing details relating to consumer conduct have been recorded by FanCircuit offered in real-time. The IGN Parker app is just one of many achievement stories that Cygnis Media has had the pleasure of currently being concerned in in excess of these 3 many years.
At present, FanCircuit comes packaged with each app that Cygnis Media produces, and is only accessible to their clients. With a developing marketplace, an expanding team and amazing new web technologies coming out every single day, we can anticipate even far more innovative digital solutions and engaging apps from Cygnis Media in the many years to come.