Cross Pixel Launches Planit: Cookie-Free Audience-Targeting Solution That Protects Consumer Privacy
Advanced contextual product uses audience behavior as key indicator of content relevancy to drive maximum scale and campaign performance. A brand-safe, privacy-focused and GDPR-compliant audience-targeting solution for programmatic advertising.
NEW YORK, May 22, 2018 (Newswire.com) - Cross Pixel Media Inc. announces the launch of Planit, an advanced contextual targeting solution that is powered by audience behavior and intent. Planit enables marketers to execute highly targeted programmatic campaigns that reach a specific audience while they are engaging in related subject content. Planit advances traditional contextual targeting beyond identifying keywords on a page and uses behavioral intelligence to expose the full range of content appropriate for a brand. Planit is a privacy-friendly, brand-safe, GDPR-compliant product that targets specific audiences without the use of cookies or identity targeting.
“Planit’s advanced approach to contextual targeting based on audience behavior enables advertisers to reach a specific audience at the right moment when they are ready to respond to messaging,” said Alan Pearlstein, CEO of Cross Pixel. “A brand can chase their audience around the web in content that is usually irrelevant, or wait for their audience to find them, in the content that matters to the audience.”
Planit's advanced approach to contextual targeting based on audience behavior enables advertisers to reach a specific audience at the right moment, when they are ready to respond to messaging. A brand can chase their audience around the web in content that is usually irrelevant, or wait for their audience to find them, in the content that matters to the audience.
Alan Pearlstein, CEO of Cross Pixel Media Inc.
Cookies are also being blocked and deleted at increasing levels limiting the size of the audience marketers can reach. However, Planit enables a marketer to find the unknown audience that cookies cannot identify and scale campaigns to include a larger segment of the desired audience.
Planit is available on all of the leading DSPs including The Trade Desk, Amobee, Google (DBM), MediaMath, Centro and Bidswitch.
About Cross Pixel: Cross Pixel is the leading provider of custom audience and content targeting solutions serving over 5,000 programmatic advertisers. The company is based in New York City and is integrated into more than 40 demand-side platforms worldwide. www.crosspixel.net
Contact David Shatten at 646-380-3671 dshatten@crosspixel.net
Source: Cross Pixel Media Inc.
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