Creating an Employee-Centric Culture is the Key to Exceptional Customer Service and Increased Profitability

TTi Global Research, (a division of TTi Global, a workforce development leader located in 23 countries) has released research findings demonstrating that organizations can achieve higher levels of customer satisfaction, loyalty and profitability, when employees are trained to focus on creating positive customer experiences.

​TTi Global Research has released Employee Experience Quality Analysis (EEQA), a new process for gauging and monitoring staff satisfaction levels.

There is a strong correlation between highly satisfied employees, great customer service and profitability. In a recent Gallup study, only 32% of employees felt engaged at work, or expressed feelings of involvement or commitment to their work or workplace.  The majority of employees or 68% of the workforce expressed feelings of dissatisfaction resulting from a variety of issues including distrust of management and leadership processes to limited career opportunities.  

TTi Global has simplified the process of gauging staff satisfaction by placing employees at the center of the research framework. Our Employee Experience Quality Analysis (EEQA) allows company leaders to pinpoint individual and employee group issues. EEQA not only measures performance in terms of employee engagement but also supports a company's objectives and goals including generating stronger employee relationships and increasing business growth.

Ron Maier, Director of North American Product and Services of TTi Global

The fact that nearly 2/3 of the workforce felt disengaged at work contributes to lower productivity and higher costs for employers.  Disengaged or unhappy employees are a serious cost burden to companies worldwide. According to the UK-based CEB, one unhappy employee will cost an organization 16,000 pounds.

TTi Global Research has developed an important tool to gauge employee levels of engagement. Their new program Employee Experience Quality Analysis (EEQA) provides actionable intelligence that companies can utilize to shape their employees’ experience in line with changing expectations, resulting in the retention of the best employees. EEQA provides a comprehensive staff research framework focused on all employees and maps out critical interaction points.

Ron Maier, Director of North American Product and Services of TTi Global states, “TTi Global has simplified the process of gauging staff satisfaction by placing employees at the center of the research framework.  Our Employee Experience Quality Analysis (EEQA) allows company leaders to pinpoint individual and employee group issues. EEQA not only measures performance in terms of employee engagement but also supports a company’s objectives and goals including generating stronger employee relationships and increasing business growth.”

EEQA unlocks employees’ actual requirements and expectations by finding out what employees really value and want from their employer. Establishing a satisfied workforce relies on developing an employee experience which in turn stimulates employee engagement.

TTi Global is a worldwide leader in the advancement of learning technologies and instructional design. The company won many recognitions including; the Bronze award for "Best Use of Simulations or Virtual Environments for Learning" at the Learning Technologies Awards ceremony in London.

About TTi Global

TTi Global provides staffing, learning, research and consulting solutions to industries across various sectors with automotive as a core focus. TTi Global oversees operations on five continents with offices spanning the globe including; Australia, Brazil, Canada, Chile, China, India, Japan, Mexico, Peru, South Africa, Thailand, Venezuela, UK and most recently Afghanistan. 

With a staff of over 2000 employees in international operations, they offer a range of services, tailor made to drive business goals, including business consulting, research, staffing, workforce development and learning solutions. TTi Global world headquarters are located in Rochester Hills, Michigan.

Source: TTi Global

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