CRE-Finance LLC Provides Calling Strategies For Commercial Real Estate Agents
Online, April 18, 2014 (Newswire.com) - Many commercial real estate agents push business development activities, like calling prospective clients to the back, while filling the day with busy work activities. These activities make an agent feel closer to the end of a deal, so they do not engage in constant business development, which is very important to remain in business, such as in commercial real estate.
Todd Tretsky and his mortgage professionals of CRE-Finance know that your business development should be a daily activity done between a scheduled time and with a strategized approach. Top agents make it a habit to call many people each day and track their progress as part of daily routine work. Calling is important to connect with the market and fill your pipeline with fresh new contacts, which could turn into prospective buyers. Here are some strategies to implement cold calling successfully and reap its benefits:
Identify Ideal Clients
Primarily, to be successful in your calling strategy, define your ideal clients whom you should be making contact with. Evaluate the client from the perspective of property ownership and location and then strive to make contact with them.
Be Informative
Many property owners and occupants may not have complete understanding of the current property market. You must ensure that the call you make is informative and provides guidance about recent market prices and rentals. Also, you can merge property problems and challenges of the property market into your call dialogue. Typical examples include talking about, relocation, expansion, contraction, renovation, or change of location.
Define the Object of Your Call
Define an objective for you call which you can track when accomplished. For example, it could be meeting clients with a current or future need. Keep in mind that a typical property cycle is lengthy and it could be months before your developed relationship with a client could reap any benefits. Nevertheless, recognize the right people and proceed to make relationships with them.
Bring Value to Clients
Understand the value you could bring to prospective clients and master that. It could be in property, sales, leasing, or acquisition. As a top commercial real estate agent or an aspiring one, you should understand the high value that you could bring to the market and build your model around that. It will help you to sell your services. Show the client exactly what value you can bring to them and why they should choose you on top of any other agent in the locality.
Be Persistence
Like mentioned above in a different aspect, persistence is the key if you want to be successful. Set aside at least 2-3 hours for the process and follow it daily. Make calls in your area in a controlled and logical way. From the people you make contact with each day, convert 2 to a meeting.
Maintain an Organized System
You must document and track your progress to gauge the success of your calling strategy. This can be accomplished by maintaining contact information and progress in a simple excel format and maintaining a database. The choice of organization is yours, but remember that all your call efforts will pay off sooner or later.
Remember, by using the strategies listed above, you will be engaged in constant business development, which is very important to remain in business. If you have any questions regarding commercial real estate or are seeking financing, do not hesitate to contact Rich or Todd Tretsky at 855-515-5585 or visit us at www.cre-finance.com.