Could Search Engine Optimization San Diego Be A Thing of the Past?

Online, September 17, 2013 (Newswire.com) - SEO or search engine optimization has been a huge factor on businesses for years, until Google pulled the rug out from under the experts. Up until recently, companies would use keywords to help them get to the top of the search results.

SEO was placed in two categories, the black hat and white hat categories, basically black hat SEO was the bad, they would add blogs and content and use keywords to entice audiences that had absolutely no interest in what they had to offer.

The white hat category, on the other hand, would inform the audience and would be related to the search the customer had done. What many people don't realize is that the new Google algorithms are beneficial to white hat SEO, according to a spokesman from Storm Brain Designs in San Diego.

Where Google would rate blogs and articles uploaded onto the internet by keywords and other factors, they are now ignoring the keywords and using the informative content provided to decide whether or not the company is reputable. This means that those out there who were relying on keyword optimization as a marketing tool to try and scout for customers from all different sectors are going to be losing out.

With the new rules in place, known as Google Panda and Google Penguin, it is a worthwhile option for companies to invest their marketing funds in valuable content.

Search engines will now be looking for ongoing content that offers the reader value, the writing should be informative, interesting and valuable in nature. In other words, the customer must be able to learn something new from reading the piece online.

Look at SEO as "content is king," keywords play little importance as Google continue to tighten the reins on black hat SEO efforts and give something back to those that have been making the effort up to now with quality blogs and articles that are designed to offer their customers or readers something new.

All companies rely on online marketing of some form, website content, blogs and articles should all be undertaken by a company specializing in search engine optimization San Diego in order to ensure that they tick all the boxes in getting their company ranking improved and moved to the top of the list.