Corporates Dive Deep Into Their Pockets to Protect the Great Barrier Reef

Clownfish in a Bleached Anemone

For the first time since 2014, the far reaches of the unexplored areas of the Great Barrier Reef will be explored and studied by the “Search for the Corals Expedition”. A project conceived by Australian organisation Great Barrier Reef Legacy (GBRL) and funded under the generous public donations, Northern Escape Collections, project partners and small business champions like Deep Blue Digital, this project is making it possible for this important scientific research to be collected.

The GBRL’s unprecedented efforts to offer scientists the opportunity to study the health of the remote far northern stretches of the Great Barrier Reef has rallied large and small businesses to the side of environmental concerns in order to sponsor this non-profit organisation’s purpose in helping scientists discover how particular species of corals are surviving in the wake of a severe bleaching episodes over the past two years.

The minute I heard about this expedition, which is the first stage of a long-term effort to save the reef, I knew I had to be involved. I signed up immediately and am proud to have my company help lead this pioneering excursion by being formally acknowledged as a supporter.

Sarah Ambler, Director

“The minute I heard about this expedition, which is the first stage of a long-term effort to save the reef, I knew I had to be involved,” says Sarah Ambler, Director and Founder of Deep Blue Digital, a tourism marketing agency. “I signed up immediately and am proud to have my company help lead this pioneering excursion by being formally acknowledged as a supporter.” Deep Blue Digital is proudly a "Small Business Champion" alongside many other Australian and international companies.

The Great Barrier Reef is unfortunately facing a precarious future. Last year, data collected from aerial surveys reported a staggering mortality of 29% for shallow water corals. Furthermore, this year has already produced an unsettling mortality figure of 20 percent — in other words, in only two years the reef has seen a loss of half its coral.

Taking heed of this and as part of their CSR initiatives, Deep Blue Digital is supplying expert digital marketing support to help raise the awareness of this expedition as well as the necessary funding and sponsorship from corporate companies and all persons interested for the furthering of GBRL’s efforts in the future.

“The response has been overwhelming,” says John Rumney, managing director of GBRL. “For me, it has been my lifelong desire for scientists and researchers to help protect the reef and study the far north of the Great Barrier Reef’s ‘super corals’ and supporting science for solutions."

According to Rumney, some species of corals are able to tolerate higher temperatures and are thus more resistant to bleaching. Understanding how they survive will provide crucial information for scientists and policymakers as they try to ensure a future for reefs in a warming world.

Fortunately, with companies like Deep Blue Digital, whose role is pivotal in providing free support in two distinct methods and which other companies throughout Australia have recognised as being important, GBRL is able to share cutting-edge research findings and awareness.

“We provide free online marketing, consulting and social media marketing to GBRL,” says Ambler, adding, “We’re very proud also to be active participants in the process of sharing content published by GBRL and other news agencies to help spread the word about such an important cause and working towards a science for solutions.”

John Rumney concluded by saying that digital marketing companies like Deep Blue Digital are vital to GBRL’s efforts, speaking of the Australian digital agency’s expertise and connections, which are, as Rumney put it, “… indispensable for the need to expand our reach for this ongoing campaign and research for the future of the world’s coral reefs.”

For more information or to offer a donation to the organisation, please visit their website:

Issued by Deep Blue Digital — a digital marketing agency dedicated to helping travel and tourism businesses improve their online marketing to attract customers, increase bookings and grow. For more information, please visit or contact Sarah Ambler via email

Source: Great Barrier Reef Legacy

About Deep Blue Digital

Deep Blue Digital
16 Brewers Street
Brisbane, QLD