CoreMedia Systems and PowerCloud Development Announce Integration Partnership to Track Web Visitors from Offline Media Campaigns
Online, May 29, 2014 (Newswire.com) - CoreMedia Systems, developer of the CoreDirect direct response media management software system, announced today that it has partnered with PowerCloud Development, enabling its users to seamlessly integrate website tracking data into CoreDirect.
Using the PowerCloud SaaS product, PowerTrax, users are able to track data such as date and time, referrer, IP address, Internet browser and more. PowerTrax also provides integrated pixel tracking which enables CoreDirect users to track visits that convert into sales.
At timed intervals the PowerTrax server seamlessly makes the visitor data available to CoreDirect. Users can perform online to offline attribution from CoreDirect without the need to import the data manually.
As consumers increasingly use the Internet to shop and research products they are interested in, tracking consumer visits, and ultimately their purchases, is critical to a media buyer's marketing success. The integration between PowerTrax and CoreDirect makes gathering and using this data simple.
"The CoreDirect user doesn't need to do anything beyond the initial set up," said Jim Hagans, PowerTrax Director of Development. "Once the tracking is in place, the data is integrated into CoreDirect using the CoreConnect module."
"We are excited about the additional functionality PowerTrax brings to CoreDirect," said Gabrielle Schueler, Director of Product Management for Core. "Integration partners like PowerCloud add value to the CoreDirect system."
Anyone interested in learning more about the PowerTrax service can visit www.PowerTrax-Media.com or contact Jim Hagans at jhagans@powerclouddev.com or call 352-509-6027.
About PowerTrax:
PowerTrax is a product of PowerCloud Development, a software development firm. PowerTrax users can track a virtually unlimited number of domains. Data such as date and time, referrer, IP address, Internet browser and more are logged and stored. More information can be found at www.Powertrax-Media.com.
About CoreMedia Systems:
Based in Fairfield, NJ, CoreMedia develops and supports CoreDirect, the industry's most widely used direct response media management software. The system is used by more than 130 direct response agencies and marketers to plan, buy, manage, measure and optimize direct response media campaigns. www.coremedia-systems.com.
CONTACT: CoreMedia Systems
Gabrielle Schueler
Director of Product Management
(973) 276-0882 ext 322 (off)
gschueler@coremedia-systems.com
CONTACT: PowerCloud Development
James Mosieur
President
352-804-8733 (cell)
jmosieur@powerclouddev.com