CommuniGator Holdings Complete Acquisition of VCAB Ltd
Online, March 24, 2010 (Newswire.com) - VCAB serve millions of digital brochure pages every day, capturing invaluable information about prospects and customers alike. Technologically superior to other page turning engines, VCAB brochures are easily served from the client's website, generating optimum SEO benefit. VCAB publications are also perfect for distribution via email, which is reflected in the current usage of CommuniGator's clients (http://www.communigator.co.uk).
"Our customers have long espoused the virtues of using Electronic Brochures in all of their online activities, which was the main impetus behind entering into a reseller agreement with VCAB. However, as CommuniGator continues its strategy of building technical solutions which offer Marketing Managers an invaluable insight into the activities and interests of their customers and prospects, so the need for tighter integration between the 2 technologies grew. With this as a driving force, we explored additional synergies and it became obvious we were focusing on the same market place and therefore joining forces was the perfect solution." Lee Chadwick, MD of CommuniGator Ltd
Chadwick continues to say "Through this uniquely integrated solution, the Marketing Manager can enhance their normal web presence with a unique ability to distribute electronic brochures via email marketing. As a recipient leaves the email and enters the brochure, as well as tracking the links, we can also see the pages viewed, video played and areas on the page where the zoom functionality has been applied. All of this is reported against the individual contact record of the Customer and/or prospect. This insight offers tremendous knowledge to build segmented and targeted emails where the content delivered is in the context of the recent interests expressed online."
Aaron Yates, Technical Director, CommuniGator Ltd, adds "Both organisations work with common Microsoft technologies and the addition of VCAB to the CommuniGator Holdings group further extends its excellent business partnership with Rackspace."
CommuniGator Ltd is a leading provider of digital marketing services, specialising in Email Marketing Software, Surveys, Event Management and Digital Brochures. For further information, product enquiries or a trial please contact CommuniGator on 01483 411911, email info@communigator.co.uk or visit us at http://www.communigator.co.uk