Combining The Strengths Of Dongfeng Lseki Intensive Farming Domestic Market

Online, February 27, 2013 (Newswire.com) - Dongfeng Iseki Agricultural Machinery (Hubei) Co., the first business year will be held in Xiangyang, Hubei Province, on behalf of nearly 100 dealers and suppliers from across the country attended the meeting. At this point, Dongfeng Iseki officially opened the curtain in the layout of Chinese agricultural machinery market.

Oriental Iseki was established in February 2012, is a joint venture between Dongfeng Motor Co., Ltd. in Japan Iseki Xiangyang bearing Dongfeng auto industry nurturing agriculture strategic thinking, Iseki farm machinery following the establishment of the Changzhou Iseki sole proprietorship in China another market action. The company integrates scientific research, design, manufacture, sales and service as a whole, is committed to providing integrated solutions for crop production in China, combined with the resource advantages of the Oriental cars and high-tech agricultural Iseki, Japan, from arable land for crop cultivation , crop cultivation, field management, harvesting, processing and transportation of agricultural products throughout mechanical and vehicle products, agricultural production to achieve full mechanization of seamless operation.
Strong combination to achieve 1 +1> 2

Dongfeng Motor Corporation ranked 142 of Fortune 500 companies, ranked third in the domestic manufacturing sector, Dongfeng heavy truck production and sales ranked first in the world, the world-famous brand, the country is a household name. Its state-of-the-art call center and remote expert diagnosis platform, accessories, service centers and a nationwide sales network of services for Dongfeng Iseki open the domestic market to provide a strong support platform.

Iseki Agricultural Machinery Co., Ltd. (Japan) was founded in 1926, is one of the four major agricultural enterprises in Japan, is also the only professional agricultural machinery company in Japan, the rate of patent examination within the full range of industries in Japan maintained for eight consecutive years, the first in the field of agriculture, forestry and fisheries Beginning in 2002, the patent projects far more than other companies. The products cover more than 400 species, tillage equipment, planting machinery, harvesting machinery and drying modulation machinery, product type exported to countries around the world.

With the powerful resources of the Dongfeng Motor, brand advantage and Iseki farm machinery advanced technical support, Dongfeng Iseki after the establishment of just a short time, to achieve a more than 6,000 units of production and sales transplanter and other farm machinery, the sales revenue of nearly 80 million yuan by leaps and bounds; provincial promote products 36 models, 24 ministerial level to promote their products; possess the production capacity of an annual output of 20,000 units transplanter and other advanced farm machinery ongoing harvester comprehensive production line layout work, and yielded development outcomes. The two brands to work together, and laid a solid foundation for the the Dongfeng Iseki future development and management advantages superimposed between the two sides, and more provide a strong guarantee for the development of the company. In 2013, the company will also continue to increase promotion of the tractor, field management, agricultural and sideline products processing machinery and transport machinery, harvester products will also be fully market.
Enhance technical research and development ability to promote the real estate.

Over the past year, Dongfeng Iseki rising R & D capabilities, improve product adaptability and stability. Hand transplanter and ride the style transplanter to meet different regions, different agronomic production requirements, the effect of market trial, by the farmers and farm hands to welcome. Feed combine harvester HC758 is not only easy rice and wheat integrated mechanized harvesting of rape can also be achieved, and the loss rate is low, the recognition of the user.

To reduce production costs, improve product cost, Dongfeng Iseki cooperation with Dongfeng industry quality suppliers gradually localized production of product components, advanced manufacturing technology for production of automotive import agricultural production process. When selecting suppliers, their equipment and production capacity of a rigorous review to ensure the quality of the product. Up to now, the company's production of all kinds of rice transplanter products real estate rate has reached 80%, followed by the localization process will further accelerate.

Upgrade their technology and parts localization process, pay close attention to the quality of management, in strict accordance with the technical requirements of the Japanese Iseki the support of experts in the Japanese side, the establishment of a set of quality management system, standardize the parts out of storage inspection production process checks, and finished out of storage check a series of processes, in all aspects to ensure the quality of the product.
Seize the golden opportunity to accelerate the marketing
Hubei Province of the country, to fight for the paddy field where there Dongfeng Iseki machine, 2015, and making the top five domestic agricultural machinery industry. The Dongfeng Iseki Deputy General Manager Xu Zhuohu says. In addition to the paddy field machinery, tobacco transplanter, vegetable transplanting machine, field management machinery is also Dongfeng well off in the Chinese market will be pushing the product. To promote the rice transplanter, Dongfeng Iseki cooperation with distributors and establish a centralized seedling demonstration plots in Hubei Jianli County, an effective solution to the problem transplanter and seedling incompatible, and promote the integration of agricultural agronomic welcomed by local farmers .

The general manager of Dongfeng Iseki said Hirata repair, development of agricultural machinery industry, the Chinese government formulated a lot of good policy, he believes that China's agricultural development is the golden opportunity, the company should firmly seize this opportunity riding Dongfeng, true before the line. China agronomic There are a lot of similarities with Japan, Japanese agricultural machinery is also very suitable for China, the company is willing to the introduction of a suitable machine to China to make a greater contribution to the development of China's agricultural career.