Cnoc Outdoors Rebrands Its Sustainable and Repairable US-Made, Carbon-Fiber Products as Diorite Gear
Hydration-Focused Brand Cnoc Outdoors and Diorite Gear to Now Exist Under Newly Established Certified B-Corp Minimal Gear
PORTLAND, Ore., March 9, 2023 (Newswire.com) - Diorite Gear, an outdoor equipment company that manufactures carbon fiber products including trekking poles, tent poles and tent stakes, is launching as its own distinct brand after previously being sold under Cnoc Outdoors, a hydration focused brand. Both operate under their parent company Minimal Gear, a Certified B Corporation.
Diorite Gear strongly values conservation and 'leave no trace' ethics in their design and is committed to reducing the environmental impact of their manufacturing process to create products consumers can feel good about taking on their next adventure, and for years of future adventures to come, as all products designed in their Portland facility are made with the right to repair in mind.
"Giving our poles their own platform and brand means that we can have the right expertise in the right place to make them better," said Gilad Nachmani, Founder and GM of Minimal Gear. "We are currently the only domestically made trekking poles in the USA, and we hope to make sure as much of the process is re-shored. Much of the manufacturing process is viable in this economic environment and will hopefully lead to an increase in domestic manufacturing. Improving production means better innovation and the development of new products, leading to a better product and pushing the industry to make repairable and more sustainable products."
A large part of Diorite Gear's separation from Cnoc Outdoors was to give the brand more suitable research and development time, and focus more on the improved process of on-shoring materials. With environmental conservation at the forefront of the company's ethos and product design, Diorite has plans to bring manufacturing of materials in-house to experiment with more sustainable alternatives in their design, like sourcing cork from an in-house recycling program to create trekking pole grips.
The brand also has plans to expand their current offering of EVA Trekking Poles and Cork Trekking Poles to include ultralight poles, adjustable length tent poles, modular grips, tripods and more.
ABOUT DIORITE GEAR:
Diorite Gear is an outdoor equipment company that manufactures carbon fiber products including trekking poles, tent poles, and tent stakes. Diorite values environmental conservation with a goal to be the last version of a product a consumer needs to buy, and designs all products to be repairable with replaceable parts. The name Diorite was inspired by an igneous rock with the same name that comprises large batholiths in both northeast and southwest Oregon - the brand's home state. To learn more or purchase Diorite Gear products, visit www.dioritegear.com.
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Source: Diorite Gear