ClubReady Organizes Around Innovation for the Fitness Industry

New Solution Architecture Structure Focuses on the Complete Fitness Member Lifecycle and Member Experience

​ClubReady announced a new structure designed around member experience innovation in the fitness industry. This development heightens the service-oriented structure deployed by ClubReady earlier this year.

With rapid growth over the last ten years, the fitness industry shows no signs of slowing down. As fitness studios work to meet the experience demands of their members, these same studios are raising the bar of technology expectations with their partners. A recent organizational change at ClubReady emphasized commitment to the ‘service’ component of software-as-a-service. This latest development is getting to the heart of SaaS, the software.

ClubReady has kept pace with the industry and seen tremendous growth over the last few years, supporting some of the most important brands in the industry. To deliver the innovation required to build the fitness business of the future, ClubReady is introducing a new Vice President of Technology and Product, Chad Dobda. This department will focus on the entire product lifecycle of a ClubReady client and their members.

“Mr. Dobda is a tremendous technology leader with the perfect background to take on the Vice President of Technology and Product role at ClubReady. His experience of transforming legacy software companies to state-of-the-art SAAS solutions will provide ClubReady with unparalleled leadership in the fitness studio market,” said ClubReady President, Darol Lain. “Chad has worked closely with ClubReady over the last 60 days and is ready to make an immediate positive impact on the Company.”

Chad brings nearly two decades of software development and solution architecture.

“The fitness studio market is a very exciting, dynamic, and growing industry. I am excited to have been given this opportunity to help ClubReady empower studios, by driving forward a new season of relentless innovation and rock-solid performance. ClubReady is in a unique position to bring breakthrough solutions to the space, and make a meaningful impact on people’s lives,” said Chad Dobda. “I am thrilled to be joining this amazing, passionate family of team members.”

As the future of the fitness industry continues to center on the member experience, ClubReady is committed to providing the technology, services, and support required to exceed the expectations of fitness studios and their members. This new technology structure is just one more example of this commitment to customers and the member experience.


ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future. The ClubReady Fitness Management Platform provides clients a full membership management and engagement experience to attract, retain and better serve their members. ClubReady’s Performance IQ enhances this platform with fitness tracking software that delivers high quality, real-time, individual and group fitness results leading to higher member engagement, retention, and loyalty. ClubReady’s GYM HQ supports the mission by providing bundled club services, like customer service agents, payroll, accounting, and operations support.

Clubessential Holdings LLC

Clubessential Holdings is a Battery Ventures company, fulfilling their global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, health & fitness clubs, and college athletic programs. Across three brands – Clubessential, ClubReady, and PrestoSports – the company offers a variety of forward-thinking technology and services which help more than 6,000 customers attract, engage, and retain members and fans for life. For more information, visit the following websites: Clubessential; ClubReady; PrestoSports; and Battery Ventures

Media Contact: 
Marilyn Cox
Phone: 513-322-4194

Source: ClubReady, LLC


Categories: Sports, Fitness, and Recreation

Tags: club management software, studio fitness, studio fitness management services, studio fitness software

About ClubReady, LLC

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ClubReady is the leading provider of full-suite studio fitness and wellness club management software and services for growth-minded businesses. Founded in 2009, ClubReady has been committed to building the studio fitness business of the future.

ClubReady, LLC
14515 N Outer 40 Rd (Suite 300)
Chesterfield, MO 63017
United States