Citymain Continues To Expand With New Offer for Hearing Aid Insurance

With around 2 million people in the UK wearing hearing aids and a further 4 million who could benefit from using them, Citymain, the UK's leading gadget insurance specialist has introduced a new insurance solution

With around 2 million people in the UK wearing hearing aids and a further 4 million who could benefit from using them, Citymain, the UK's leading gadget insurance specialist has introduced a new insurance solution specifically designed to aid sufferers of hearing loss.

Hearing aids are costly and fragile pieces of equipment . Given their necessity to the everyday life of the wearer, it is important that they are properly protected. This protection scheme allows customers the flexibility of choosing between one, two, or three years of cover and includes coverage against theft, accidental damage, as well as options to include loss and breakdown. All policies include 30 days of worldwide cover .

"Customers should be given the option of protecting these types of devices because they have such a strong impact on the quality of life of the user. Being without a device for any length of time because a person can't afford to replace or repair it could cause distress," said Paul Kelsey, Managing Director of Citymain. "With our policy, customers are offered peace of mind that their damaged, broken or lost device can be fixed or replaced with a minimum amount of time and effort. And when taking into account the relatively high cost of such equipment, these insurance policies are not only necessary for the end customer, but also constitute a true sales support for hearing aid specialists."

Medical equipment insurances are developing quickly at the moment. Citymain, which is part of the SPB Group, has recently diversified its insurance offerings to include coverage for other medically related products such as spectacles and insulin pumps. The SPB Group recently announced its acquisition of Citygaranties, a French specialist for hearing aid insurance, which also covers spectacles. In Poland, SPB works alongside the leading distributor of auditory equipment, Geers, while in Germany, SPB Garant offers insurance for professional medical equipment such as scanners.

Paul Kelsey added: "Whilst average life expectancy levels are increasing generally speaking, many young people are also affected with hearing complications meaning this market offers many opportunities to Citymain and the SPB Group. With this new insurance product we are continuing to invest in a growing market in the UK and more widely in Europe."

Notes to the Editor
With 26 years of experience, Citymain has established itself as one of the UK's leading independent providers and administrators of specialist insurance products. Citymain's core products include coverage for mobile phones, laptops, handheld gadgets, medical equipment such as insulin pumps and hearing aids, brown and white goods as well as purchase protection and price promise. Citymain also provides non insurance services such as a Technical Support Helpline for today's complicated gadgets and Identity Theft protection and resolution. All of the above products can be sold on a stand-alone basis, by retailers at point of sale or bundled with other services, such as credit cards and current accounts, to add further customer value. Citymain's head office and call centre is based in Ryde on the Isle of Wight, with operations also based in the Lloyds Building in London.

Citymain is partly owned by the SPB Group. Created in 1965, the SPB Group insures 18 million people for their goods or bank accounts, which makes us a European leader in affinity and gadget insurance. It employs 1,000 employees and posted a 2010 income of €156.1m. The group is independent and is 92% owned by the Guian family. The company is present in Belgium, France, Germany, Great Britain, Italy, Portugal, Poland, Romania, Spain, Switzerland and Tunisia.

www.citymain.com
www.spb-group.com

For further information please contact

Neil Spanswick
Citymain
Email: neilspanswick@citymain.com
Tel: +44 (0)1 983 618 194
Mobile: +44 (0)7786 922 640

Erin Mullally
Hopscotch Europe In One
Email: emullally@hopscotch.eu
Tel: +44 (0)2 081 333 140