Chinese Brands Pushing Into Global Markets
Online, February 8, 2013 (Newswire.com) - At this year's Consumer Electronics Show (CES) electronic manufacturers from around the world displayed their latest and greatest, but perhaps the biggest difference was the greater than ever presence of Chinese brands. Companies like Basen Electronics, manufacturer and designers of headphones, have successful brands in China and are working diligently to expand internationally. OEM Basen's website www.headphone-earphone.net allows wholesalers to buy a full line of unbranded products from some of the best headphones to cheap earphones. But, perhaps most importantly, Basen's own brand of in ear earphones is offered on www.headphone-earphone.net, next to other, more well established in western markets, name brands like JVC, Pioneer and Klipsch.
Many big name brands, like Apple or Panasonic, use Original Equipment Manufacturers, like Basen, for their audio products. Some of these companies have taken advantage of their experience and launched their own brands. But the costs of labor in China and international shipping are beginning to rise, leading some experts to predict the peak of outsourcing may be near. KPMG recently released a paper called "The Death of Outsourcing." As their competitive advantage wanes some companies are more aggressively marketing internationally.
Electronics giant Hisense had an enormous presence at CES, is building the world's largest research and development complex, recently opened its first Apple Store style independent brand online store in Australia and debuted it's new Ultra-LED television. China's largest clothing company, Bosideng, recently opened their own retail store in the UK. Other companies are marketing their own brands in other ways. Basen is offering its own brand of quality, inexpensive earphones.
The headphone market and especially the premium headphone market are expanding very quickly and Basen hopes to be in a position to take advantage of that fact and begin selling their own brand name in more markets. Basen's brand includes three models. The BS-555, BS-666 and the BS-888. Each features a 6 micrometer rubidium magnet and a unique enclosure. The 555 and 888 are16ohm models with frequency responses from 18Hz-21kHz, and a sensitivity of 112dB. The 666 boasts a frequency response of 18Hz-22kHz with a Total Harmonic Distortion less than one percent. These attractive, affordable earphones are already outselling their competitors in the People's Republic of China, and, with a focus on quality, are poised to do the same in other markets. Wholesalers and distributors can buy Basen brand good value headphones at www.headphoneearphone.net along with a wide variety of premium and discount headphone designs at low prices, including; wireless earphones, noise canceling headphones and Bluetooth headsets.
About us:
BASEN ELECTRONICS CO., LTD designs and manufactures a wide range of earphones, wireless & Bluetooth stereo headphones, miniature earphones and transmitters, which are widely distributed throughout Europe, South America, Korea and South Asia. Basen's quality products, competitive pricing, excellent OEM & ODM services, and personalized attention helps clients around the world expand their market and share. Basen was established in 2001 and is based in Shenzhen China.
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For more information contact:
Basen Technology Co. Ltd
Longhua Bao'an Shenzhen
Guangdong, China
Phone 86 755 28188384
Fax 86 755 83692384
Email- earphone2012@gmail.com
Web: www.headphone-earphone.net