Changes in Google's Search Algorithm Favor Sites with Quality Content
Quality content has become one of the key factors to get good Google search ranks. Godot Media talks about how to deal with the recent changes in the Google's search algorithm.
Online, July 7, 2011 (Newswire.com) - According to a spokesperson for Godot Media, a reputed content solutions firm, the entire content and internet industry is expected to be significantly affected by the changes in Google's search algorithm. This change is expected to improve the quality of search engine results, making it critical for websites to publish only good quality content. Changes in Google's search algorithm are expected to affect the current search rankings of webpages significantly.
The Google team felt the need for additional actions, in spite of the changes made in 2010, to counter the issue of duplicate content effectively. Google launched additional changes in the second half of January 2011 to ensure that the top search results don't include spam or duplicate content.
In order to offer the most relevant search results, Google uses an algorithm for ranking websites. Use of keywords, link popularity and more than 200 such criteria are considered in this algorithm to rank websites. The quality of content plays a critical role in determining search rank of a website.
To ensure that searchers receive the most relevant content, Google is constantly improving its search algorithm to counter duplicate content and spam more effectively. "The main objective of the recent changes in Google's search algorithm was to reward the sites offering useful and unique content, and to penalize those offering duplicate content", said Godot Media spokesperson. According to Matt Cutts, the voice of Google search engine updates, the main reason for the two big changes made in the search algorithm in 2010 were content farms and sites containing spam.
For search marketers, all these developments mean that they are required to give greater significance to the creation of unique and useful content. The Godot representative also offered a few suggestions to help website owners make the most of these changes to maximize the efficiency of their SEO efforts.
Some useful suggestions for website owners:
Invest your efforts in generation of unique and relevant content for your target audience. Stuffing articles with excessive number of keywords is not advisable. Keywords in the website content need to appear naturally, while maintaining an optimum density. Google is now more efficient at identifying content duplication than ever before. It is advisable to replace any form of content duplication on your website with rewritten content. Ensure that your website provides fresh and relevant content by revisiting the content.
Original content is now more important then ever, since the launch of changes in Google's search algorithm. You can attain a higher search rank for your website by offering unique and up-to-date content. "The best strategy would be to give greater importance to the requirements of your readers than obsessing over your search rank", advises the Godot spokesperson. The ultimate objective of a search engine is to offer the most relevant content to users, so by focusing on offering useful content to your readers, you are sure to improve your search rank.