Chado Helps The Epic Group Celebrate Bangladesh Independence Day

Online, March 10, 2010 (Newswire.com) - Chado Advertising and Design has recently developed an advertisement for the Epic Group celebrating the Bangladesh Independence Day Celebration. Now headquartered in Hong Kong, the Epic Group was originally founded in Dhaka, Bangladesh as a small buying agent in 1971. Since then, they have grown into a large multinational garment manufacturer that produces over 36 million garments a year and employs over 15,000 people worldwide. Bangladesh is also home to the Epic Group's state of the art manufacturing facility where thousands of employees manufacture the world's clothing. With its deep roots and strong local presence in Bangladesh, the Independence Day celebration is very important to the Epic Group.
Bangladesh Independence Day celebrates the start of the Bangladesh Liberation War against West Pakistan on March 26th 1971. This conflict originally started because, although the populations were equal, political power was heavily concentrated in West Pakistan leaving East Pakistan open to economic exploitation. The bloody, nine-month struggle resulted in the secession of East Pakistan and the formation of the independent nation of Bangladesh as we know it today.
To celebrate this national holiday, Chado will produce a high concept full-page advertisement for the Independence Day celebration that will run in major publications throughout Asia. Chado will also launch a Twitter campaign posting daily tweets that feature interesting facts about the Epic Group and the nation of Bangladesh and its people, culture, and history. The tweets will all lead up to the Bangladesh Independence Day Celebration and help build hype for the event as well as inform followers about Bangladesh and its rich history and culture.
Epic Group CEO, Ranijan Mahtani presented this important task to Chado again after their successful ad last year and the fully integrated marketing campaign that followed. Last year's ad helped define the Epic Group's new brand identity, that follows the vision of a modern, intelligent, state of the art company while celebrating the company's roots with the nation and people of Bangladesh. This year the Epic Group and the people of Bangladesh have a lot to celebrate; the Epic Group continues to modernize their world-class production facilities in Bangladesh, leading the world in sustainable manufacturing while providing thousands of jobs to the people of Bangladesh.