CEO and Founder of REV Media Marketing, Lori R Taylor, Turns The Reigns Of Her "One Click Society" Radio Show Over To Writer Sean Platt For A Day

Online, April 21, 2011 (Newswire.com) - Nationally recognized Direct Mail Marketer and Social Media expert Lori R. Taylor, spoke with let professional writer and blogger Sean Platt interview social media entrepreneur Matt Edelman.
"Matt's an established entertainment and new media executive and producer. He's demonstrated a unique blend of creative and business skills throughout his entire career, and I'm thrilled to be talking with him today," Platt said.
"I think the interesting thing about how the world has changed is that human interaction is almost always now predated by digital interaction. So, when you meet someone, if you have had any communications with them before meeting them, I would say the majority of the time, it's not even by phone. And you've likely researched that person or the company they're working with to learn much more about them than you ever would have known 10 years ago, 15 years ago before meeting them. So, there really is a different starting point in every personal interaction than there ever used to be." Edelman said.
"The most important aspect of the self improvement business for a consumer is to be able to access great content, content that's meaningful, content that's impactful, content that speaks to them, content that they can become passionate about, and content that they can rely upon. PickTheBrain has been incredibly successful in providing people interested in productivity, motivation, self confidence, and general self improvement with that kind of content," said Edelman. "Probably the most exciting category online for self improvement is in creating membership programs for people to access premium material, premium products, premium services, premium workshops, webinars, etc. online. The whole industry, all of the biggest companies and the biggest players in self improvement are creating these online membership programs, because it's what consumers respond to."
With the onslaught of new technology and the need to stay abreast, many clients contact REV asking for their help in not only social media applications and strategy but other online initiatives such as website optimization, SEO and pay per click advertising campaigns.
Take a look at Lori's most recent post on her interview with Fields and download the transcript at her blog, or visit her One Click Society radio show and listen to the entire interview.
For more information on Lori R Taylor and REV Media Marketing's services please visit REVmediamarketing.com.
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About Lori R Taylor, Chief Executive Officer, REV Media Marketing, LLC: With over 20 years experience as an award winning direct response copy writer, brand builder and social media strategist, Lori focuses on unique content marketing strategies to build brand awareness, authority and rapport with your audience. REV Media Marketing, LLC is a "direct response 2.0" boutique agency in Cincinnati, Ohio focused on leveraging social media strategies integrated with internet marketing techniques to drive more leads and more sales to their client's bottom line.

Extraordinary engagement means knowing how to listen and add value in a way that is meaningful and mutually beneficial. This strategy has allowed Lori to build her Twitter following to more than 40,000 people in less than 6 months and more than 2,000 fans at her Facebook fan page.

Lori's 17 year career with RR Donnelley has given her extensive direct mail experience. She has created strategies and mailed billions of pieces of mail, helping one organization, in particular, raise over 2 billion dollars in 15 years, $5.00 at a time. The only way to optimize any channel is to test with a laser like focus. Good ideas are a dime a dozen. Execution is priceless.

Lori believes that going viral is a happening not a strategy, "If content is king and context is queen, you need to be relevant and extraordinary if you want to go viral." People hire Lori for one reason: her ability to create ninja like marketing road maps that leverage your marketing dollars and deliver measurable results straight to your bottom line.

About REV Media Marketing, LLC
REV Media Marketing, LLC turns the light on for your business by building awareness for your brands, carefully crafting and translating what you stand for, then participating and starting conversations with the right people at the right time. Their approach is fun yet strategic and methodical, with a greater purpose in mind: building trust, authority and want-focused-buyers to deliver more sales to your bottom line.

By focusing on positioning your message in a meaningful and purposeful way, they set goals and strategy, taking the mystery out of the process. By measuring results, REV fine-tunes the ideas that will get consumers and influencers discussing your products and services, ultimately transforming them into buyers.

For more information on REV Media Marketing please visit us at revmediamarketing.com.

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