CEO and Founder of REV Media Marketing, Lori R Taylor, Shares Some Sage Advice From John A. Walsh

Online, April 3, 2011 (Newswire.com) - Nationally recognized Direct Mail Marketer, Social Media expert and host of One Click Society on the Positive World Radio Network, Lori R. Taylor, spoke with John A. Walsh about his experience at ESPN and his wealth of knowledge as an expert in the print media.
Walsh shared stories about the early days at ESPN and how the best companies serve their customers, whether the medium is print, television or online.
"One of the reasons I got into the media is since I was in college at the University of Scranton, I always wanted to be in an industry where there was the potential for a variety of experiences. ESPN, as fate would have it, has been an unbelievable experience given what my goals were as a college student. I've been associated with the startup of our radio network, which now has over 700 stations. ESPN 2, ESPN News, ESPN Classic with my original job at ESPN was running "SportsCenter," the flagship news show. I spent two years at the turn of the century in ESPN.com to learn what was going on there. I've been associated with a number of startup ventures, segments for shows, actual shows themselves, and, as I said, networks. That's why ESPN has been very, very good for me as the old Saturday Night Live skit would go," Walsh said.

With the onslaught of new technology and the need to stay abreast, many clients contact REV asking for their help in not only social media applications and strategy but other online initiatives such as website optimization, SEO and pay per click advertising campaigns.
"The reason I have John here today is he's been a visionary his whole life. He's a humble man so he won't like that I said that, but it's true. The things I want to talk to John about today, which I think is very applicable to my listeners, is talking about why failure is important to success, and if we have time, what the new media means to the old media. ESPN is at the forefront of all the changes taking place." says Taylor.
Take a look at Lori's most recent post on her interview with Walsh and download the transcript at her blog, or click here to visit her One Click Society radio show and listen to the entire interview.
"I give a lot of credit to John Walsh, but he would credit a great team and a lot of people that work really hard at ESPN just to keep it really exciting for their users and keep it moving forward." Lori said.
For more information on Lori R Taylor and REV Media Marketing's services please visit REVmediamarketing.com.

About Lori R Taylor, Chief Executive Officer, REV Media Marketing, LLC: With over 20 years experience as an award winning direct response copy writer, brand builder and social media strategist, I focus on unique content marketing strategies to build brand awareness, authority and rapport with your audience. REV Media Marketing, LLC is a "direct response 2.0" boutique agency in Cincinnati, Ohio focused on leveraging social media strategies integrated with internet marketing techniques to drive more leads and more sales to their client's bottom line.

Extraordinary engagement means knowing how to listen and add value in a way that is meaningful and mutually beneficial. This strategy has allowed Lori to build her Twitter following to over 30,000 people in less than 6 months and 2,000 fans at her Facebook fan page.

Lori's 17 year career with RR Donnelley has given her extensive direct mail experience. She has created strategies and mailed billions of pieces of mail, helping one organization, in particular, raise over 2 billion dollars in 15 years, $5.00 at a time. The only way to optimize any channel is to test with a laser like focus. Good ideas are a dime a dozen. Execution is priceless.

Lori believes that going viral is a happening not a strategy, "If content is king and context is queen, you need to be relevant and extraordinary if you want to go viral." People hire Lori for one reason: her ability to create ninja like marketing road maps that leverage your marketing dollars and deliver measurable results straight to your bottom line.

About REV Media Marketing, LLC
REV Media Marketing, LLC turns the light on for your business by building awareness for your brands, carefully crafting and translating what you stand for, then participating and starting conversations with the right people at the right time. Their approach is fun yet strategic and methodical, with a greater purpose in mind: building trust, authority and want-focused-buyers to deliver more sales to your bottom line.

By focusing on positioning your message in a meaningful and purposeful way, they set goals and strategy, taking the mystery out of the process. By measuring results, REV fine-tunes the ideas that will get consumers and influencers discussing your products and services, ultimately transforming them into buyers.

For more information on REV Media Marketing please visit us at revmediamarketing.com.

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