CEO and Founder of REV Media Marketing, Lori R Taylor, Learns the "Help Me, Help You" Strategy From Jonathan Fields

Online, April 7, 2011 (Newswire.com) - Nationally recognized Direct Mail Marketer and Social Media expert Lori R. Taylor, spoke with Jonathan Fields about how he went from being a mega corporate lawyer to being something even better, on his own terms.
"He's one of the few people out there that actually, I believe, practices what he preaches. He's been there, done that, and helps share that with everyone else," Taylor said.
"I started actually as an SEC lawyer doing securities stuff and insider trading, and then jumped over to the other side. And I'm Manhattan-based, New York City-based. I was in a large firm in mid-town doing private equity, hedge fund work, stuff like that," Fields said.
With the onslaught of new technology and the need to stay abreast, many clients contact REV asking for their help in not only social media applications and strategy but other online initiatives such as website optimization, SEO and pay per click advertising campaigns.
"So that started me on this deep quest, which pulled me pretty quickly away from the law and back into a whole bunch of stuff that I love -- entrepreneurship, the world of wellness, marketing, and writing. And that led me from making six figures, wearing Armani suits and fancy shoes, and having the power job to making 12 bucks an hour as a personal trainer, which was my next big move, which was a pretty huge frigging blow to my ego as well as my bank account. I looked at it as I was getting paid something, even though it was very modest, to learn the next industry that I want to build something in. So I learned what I felt I needed to learn for about six months, turned around, opened my own company, built that over two and a half years, sold it to an investor group, took about a year off to really just spend time writing," said Fields
Take a look at Lori's most recent post on her interview with Fields and download the transcript at her blog, or click here to visit her One Click Society radio show and listen to the entire interview.
For more information on Lori R Taylor and REV Media Marketing's services please visit REVmediamarketing.com.
#####

About Lori R Taylor, Chief Executive Officer, REV Media Marketing, LLC: With over 20 years experience as an award winning direct response copy writer, brand builder and social media strategist, I focus on unique content marketing strategies to build brand awareness, authority and rapport with your audience. REV Media Marketing, LLC is a "direct response 2.0" boutique agency in Cincinnati, Ohio focused on leveraging social media strategies integrated with internet marketing techniques to drive more leads and more sales to their client's bottom line.

Extraordinary engagement means knowing how to listen and add value in a way that is meaningful and mutually beneficial. This strategy has allowed Lori to build her Twitter following to over 40,000 people in less than 6 months and more than 2,000 fans at her Facebook fan page.

Lori's 17 year career with RR Donnelley has given her extensive direct mail experience. She has created strategies and mailed billions of pieces of mail, helping one organization, in particular, raise over 2 billion dollars in 15 years, $5.00 at a time. The only way to optimize any channel is to test with a laser like focus. Good ideas are a dime a dozen. Execution is priceless.

Lori believes that going viral is a happening not a strategy, "If content is king and context is queen, you need to be relevant and extraordinary if you want to go viral." People hire Lori for one reason: her ability to create ninja like marketing road maps that leverage your marketing dollars and deliver measurable results straight to your bottom line.

About REV Media Marketing, LLC
REV Media Marketing, LLC turns the light on for your business by building awareness for your brands, carefully crafting and translating what you stand for, then participating and starting conversations with the right people at the right time. Their approach is fun yet strategic and methodical, with a greater purpose in mind: building trust, authority and want-focused-buyers to deliver more sales to your bottom line.

By focusing on positioning your message in a meaningful and purposeful way, they set goals and strategy, taking the mystery out of the process. By measuring results, REV fine-tunes the ideas that will get consumers and influencers discussing your products and services, ultimately transforming them into buyers.

For more information on REV Media Marketing please visit us at revmediamarketing.com.

Related Media