Celebrate September's National Rice Month With Grains That Do a Body Good
Zojirushi America Promotes Healthy Living and Grain Consumption Through Education and National Promotions
TORRANCE, Calif., September 10, 2019 (Newswire.com) - September is National Rice Month and Zojirushi is a sponsor of the LUCKYRICE Paddy in New York City and has also teamed up with USA Rice Federation to support their current rice promotion initiatives. Zojirushi has been producing rice cookers for over 45 years, and making technological advancements all the while. From short grain to long grain, brown rice to sushi rice and even quinoa, Zojirushi rice cookers are versatile and the perfect kitchen companion. Studies show that most Americans are eating less than the recommended allowance of healthy grains and with a Zojirushi rice cooker, it’s easy to cook great grains.
One of Zojirushi’s main goals is to educate the consumer about rice cooking techniques, such as choosing the right grain and properly rinsing rice before cooking. On Sept. 26, Zojirushi is hosting a media-only rice education seminar and sushi class with award-winning chef and author Hiroko Shimbo. This media event will allow attendees to have an interactive experience learning how to make sushi and other rice cooking techniques. The night’s festivities also include the LUCKYRICE Feast, a night market where partnering chefs will honor the culinary diaspora of rice dishes, which is open to the public.
In addition to the celebration, Zojirushi has partnered with USA Rice in providing rice cooker prizes for several of their promotions in September. From gifting commercial rice cookers to the winning chefs at an annual food & wine festival competition to providing cookers to the chefs on the USA Rice food service tour to participating in a month-long social media campaign giveaway, the Zojirushi and USA Rice partnership is a natural and mutually beneficial alliance.
LUCKYRICE is a lifestyle brand that celebrates Asian culture through the lens of food. LUCKY CHOW is a 501(c)(3) not-for-profit, multimedia organization that explores and celebrates Asian cuisine while building greater awareness and understanding of Asian culture.
About USA RICE
USA Rice Federation (USA Rice) is the global advocate for all segments of the U.S. rice industry. Our mission is to ensure the health and vitality of a unified U.S. rice industry by advocating on behalf of farmers, millers, merchants, and allied businesses. Through USA Rice, the U.S. rice industry has strong representation to ensure its voice is heard when and where it counts.
Zojirushi was established in 1918 as a producer of hand-blown vacuum bottles and has been a world leader in thermal products ever since. The Zojirushi line was expanded to include a wide range of stainless steel vacuum bottles, rice cookers, breadmakers, Air Pot® beverage dispensers, thermal serving carafes, specialty cookware, small electrics, restaurant equipment, and other products.
CAMPAIGN-SPECIFIC HASHTAG - #ricecantasteamazing
Source: Zojirushi America Corp
Categories: Consumer Goods