Celeb-Favored Jewelry Brand Awe Inspired Partners With Viral Social Org Sad Girls Club on Mental Health Campaign

Awe Inspired partners with Sad Girls Club, hosts a panel on motherhood and mental health in honor of Mental Health Awareness Month with Alyssa Milano at their flagship store on Melrose Ave in Los Angeles: May 11, 2023

Elyse Fox, Founder of Sad Girls Club

Celebrity-favored jewelry brand Awe Inspired has partnered with Sad Girls Club, the viral social organization de-stigmatizing mental health for young women of color. This Thursday, Sad Girls Club founder and filmmaker Elyse Fox will moderate a panel at Awe Inspired's Melrose Avenue flagship "Sanctuary" on the topic of "Moms, Mental Health, and Manifesting Awe." Panel participants include actress Alyssa Milano, former LA Times and WWD editor Melissa Magsaysay, and influencer/empowerment coach Felicia LaTour. The event will also livestream on Awe Inspired's Instagram @aweinspired

Awe and Sad Girls Club will also debut a pendant of the Goddess Erzulie - the Vodou spirit associated with self-love. 100% of product sales will be donated to Sad Girls Club and 100% of the sales from the event will also benefit the organization. Previous charitable collaborators have included Planned Parenthood, NAMI, NAACP, and GLSEN. 

Awe Inspired designs ethically sourced fine jewelry as a vehicle for spiritual discovery. With a mission to create empowering jewelry that celebrates the divine feminine, Awe has achieved significant cultural impact since launch in 2018.  The brand's Goddess Collection - medallions depicting iconic women from mythology and history - is cherished by women around the world, including the brand's legion of celebrity fans from pop stars and actresses to political icons. A portion of proceeds from all sales are donated to causes championed by Awe's customer community.

Awe Founder Jill Johnson shared: "Pregnancy and motherhood is very demanding; we struggle to find balance, to meet all of the challenges of children/spouse-partner/friends/work - there is no time to compromise your mental health - you need to make it a priority, that's why at Awe for more than four years, we've partnered with NAMI and now Sad Girls Club."

Awe Co-Founder and CEO Max Johnson notes: "I am honored to partner with my friend Elyse Fox and her tremendous organization. Mental well-being and self-empowerment are core values to the Awe Inspired brand. It is a privilege to use our platform to help amplify the call for mental health awareness."

For more information, please contact: CMO, Shruti Saini shruti@aweinspired.com

Awe Sanctuary address: 8446 Melrose Ave, Los Angeles, CA 90069

Source: Awe Inspired

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