Catherine Malandrino Launches Teamwork Retail as Their Fashion Retail Management System.
Online, May 26, 2014 (Newswire.com) - Catherine Malandrino was looking for a Fashion Retail Management System that allowed for easy access to reports, tracking sales, full customer purchase history and cross-channel inventory availability - all of which they needed in real-time on an iPad. After investigating a number of POS vendors, Catherine Malandrino selected BO Technology as their solution provider, since it met all their requirements. "Our POS has literally no limitation in these areas. It is purpose-built for the cloud and mobile era we find ourselves in, with up to the second reports accessible from multiple touch points including the web, iPad, iPod or iPhone for busy retailers," explains Djamel Toubrinet, Director of Business Development at New York-based BO Technology, a distributor of Teamwork Retail.
With the implementation of Teamwork, Catherine Malandrino now has a comprehensive solution that allows the brand to dramatically enhance the overall customer experience, standardize business processes across channels, as well as facilitate and improve head office decision-making and store associate productivity. Ignasi Palazon, CFO at Catherine Malandrino, is delighted with the system's capabilities. "We were at a fork in the road because we needed a new system to manage our boutiques and ecommerce site. Our main objective was to acquire a solution, which would sustain our growth and facilitate retail operations. The first time I was shown the software, I knew it was going to work for us."
In today's retail landscape, mobile POS plays a vital role and the ability to use a mobile solution at the stores to seamlessly enhance the shopper's experience was paramount for Catherine Malandrino. "What's unique about Teamwork Retail is that it embraces mobile technology as the best way to bring cloud computing to retail. Catherine Malandrino can now implement a true omni-channel strategy, which allows the brand to recognize and engage with their customers universally, on any channel, be it in the brick-and-mortar stores, on the web or through mobile devices." Toubrinet notes.
It is definitely a busy time for Catherine Malandrino, as the company expands on several fronts. The firm operates three stores in the U.S., a flagship in Montreal and a few more in the Middle East. "The biggest challenge for us was to implement Teamwork Retail in just a few weeks, to allow the U.S. boutiques to ring up sales immediately," says Toubrinet. Catherine Malandrino was pleased with the success of the launch. "The system performed smoothly and the helpdesk was extremely efficient. We see retail technology as fundamental to our future expansion plans. Teamwork Retail, through BO Technology, helps us generate powerful data mines and we are able to optimize inventory control. The ability to use the most advanced iPad-based POS solution on the market will definitely make our customer's shopping experience a delight," concludes Palazon.
About Catherine Malandrino
Over the past 15 years, Catherine Malandrino has become a hallmark that embodies femininity and strength. The brand bridges the style of Paris, the romance of Provence and the energy of New York.
Madonna was the first to wear the collection on stage followed by Halle Berry, Sarah Jessica Parker, Mary J. Blige, Kristen Stewart, Demi Moore and Alicia Keys (among many others). For additional information, please visit http://www.catherinemalandrino.com/
About BO Technology
Founded in 2002, BO Technology is a leader in providing groundbreaking technology solutions for fashion retailers, focusing on point-of-sale, IT consulting and e-commerce solutions. They deliver complete solutions, together with ready-to-go installation, professional training and support. The company's approach to technology and business is one of close collaboration to develop solutions that make sense now and for the future. For more information about services and clients, visit http://www.botechnology.com/teamworkretail
Contact Information:
Djamel Toubrinet
Director of Business Development, Retail Technology
dtoubrinet@botechnology.com
(212) 967-4477 ext. 12